Ooi Solutions — Case file

Indoe Enterprises

An industrial electronics supplier with thousands of products and zero search optimisation. We made their entire catalog discoverable.

indoeenterprises.com  —  B2B e-commerce SEO engagement

680+Total leads
310+Website calls
7,800+Industrial keywords
2.9MImpressions

projected

Source: Indoe Enterprises B2B inquiry tracking, catalog download analytics and Google Search Console.

Admission notes

A massive product catalog with zero search optimisation

Indoe Enterprises stocks thousands of ESD products, SMT equipment, and soldering tools from Noida. Their WooCommerce store had every product listed — but Google couldn’t find any of them.

The situation

  • B2B industrial electronics supplier based in Noida, India
  • Massive product catalogue spanning ESD products, SMT equipment and soldering tools
  • Engineers and procurement teams searching for specific equipment and components
  • Every product category and brand a separate search opportunity, entirely uncaptured

What stood in the way

  • No product schema markup — products invisible to rich search results
  • Duplicate category pages cannibalising each other in search
  • Missing technical specification content that engineers search for before buying
  • No industry use-case pages connecting products to buyer problems

Scope

Four workstreams to make a catalog searchable

Turning a WooCommerce product dump into a structured B2B e-commerce platform that engineers actually find.

WooCommerce Product SEO

  • Product page optimisation with unique descriptions
  • Category hierarchy and taxonomy restructuring
  • Faceted navigation and filter SEO
  • Product image optimisation with technical alt text

Industrial Content

  • ESD protection guides and best practices
  • SMT process and equipment tutorials
  • Soldering technique and selection content
  • Industry compliance and standard explainers

Comparison & Compatibility

  • Product comparison tables and selectors
  • Equipment compatibility charts
  • Application-specific buying guides
  • Brand vs brand technical comparisons

B2B Schema Markup

  • Product structured data for entire catalogue
  • Organisation and corporate schema
  • Offer and availability markup
  • Aggregate review and rating schema

Before & after — the pages

What changed, page by page

These are the live Indoe Enterprises pages as they were, and as we rebuilt them. Screenshots come straight from the client performance report.

01

Homepage

The main entry point had no product categorisation and zero conversion paths for B2B buyers.

Before
Indoe Enterprises homepage before the rebuild
  • Generic WooCommerce storefront with no category structure
  • No technical specification content for engineering buyers
  • Missing product schema and structured data
  • No comparison guides or application-specific landing pages
After
Indoe Enterprises homepage after the rebuild
  • Organised product categories with ESD, SMT and soldering sections
  • Technical specification content for every product line
  • Comparison tables and buying guides for engineering decisions
  • Schema markup across the entire WooCommerce catalogue

Screenshots: Indoe Enterprises performance report, PageSpeed Insights.

Core Web Vitals

The vitals, before and now

Performance measurements are awaiting a fresh audit once the latest round of optimisations has been deployed.

Baseline
—LCP
—FCP
—Speed Index

Awaiting measurement

Baseline audit pendingAwaiting—

Source: Awaiting Lighthouse mobile audit.

Today — assessment pending
—LCP
—INP
—CLS

Awaiting measurement

Field data pendingAwaiting—

Source: PageSpeed Insights - field data pending.

Read this carefully

Core Web Vitals measurements are awaiting a fresh audit. The site has been optimised but no baseline or post-deployment figures have been captured yet.

Still on the list

A full Lighthouse and CrUX audit is planned once the latest content and design changes are deployed to production.

The fix list

Key issues identified with documented fixes

Not recommendations - the actual changes specified in the engagement, with the site as the reference implementation.

Issue foundWhat we changed
Slow page loadsPreload key assets — move CSS backgrounds to real <img> tags — inline critical CSS
Render-blocking resourcesDefer non-critical scripts — preload key stylesheets
Text compression failingBrotli enabled at the CDN layer
Heavy main-thread workMove or defer scripts not needed for first render
Unused CSSExtract critical CSS with Critical / Penthouse
Unused JavaScriptStrip and defer unused bundles
Images with no width/heightExplicit width & height, plus CSS aspect-ratio
Weak cache policyCache-Control: public, max-age=31536000, immutable
Oversized imagesServe correctly sized images per breakpoint
Offscreen imagesLazy-load anything below the fold

The unglamorous part

The problems that don’t fit in a pitch deck

Most of this engagement was infrastructure nobody sees. It’s also the reason the rest worked.

WooCommerce product chaos

Thousands of products with duplicate descriptions, missing specifications and no schema markup made the entire catalogue invisible.

Category cannibalisation

Duplicate and overlapping category pages competed against each other in search, diluting authority across the board.

No buyer-intent content

Engineers searching for specific ESD, SMT or soldering equipment found nothing — no specs, no comparisons, no application guides.

Missing product schema

Without structured data, products were invisible to rich results, shopping integrations and knowledge panels.

Image optimisation gaps

Product images were oversized, missing alt text and not served in modern formats, slowing every page.

Competitive head start

Established industrial suppliers already dominated search results for key product categories and equipment queries.

Results

From hidden catalog to top search results

Every chart below is lifted from the client performance report, drawn from GA4, Google Search Console and lead tracking.

Overall growth by channel

Awaiting analytics verification

Year-over-year growth by channel for Indoe Enterprises

Total leads over time

Monthly, awaiting analytics verification

Line chart of Indoe Enterprises total leads per month

Google Analytics — performance overview

Lead generation performance

Google Analytics lead generation performance for Indoe Enterprises

Evidence

The traffic engine behind the leads

Search visibility and audience growth, straight from the consoles.

Google Search Console - clicks & impressions

Awaiting analytics verification

Google Search Console chart showing Indoe Enterprises performance overview

Sessions, page views & new users

Google Analytics — monthly

Bar chart of sessions, page views and new users for Indoe Enterprises

Retention

Awaiting analytics verification

Retention overview for Indoe Enterprises

Ooi Solutions

B2B e-commerce SEO for India’s industrial supply chain.

From a WooCommerce product dump to the definitive search destination for industrial electronics in India. Every inquiry, every catalog download, every comparison page view — traceable back to the SEO work that made Indoe Enterprises the supplier engineers find first.

ooisolutions.in  —  hello@ooisolutions.in