Ooi Solutions · Case file
An industrial container manufacturer whose website couldn't reach the procurement teams buying their products. We spent 14 months fixing that - and measured all of it.
Baseline: Lighthouse mobile, /products. Today: Chrome UX Report field data, 28-day window, 15 Jul 2026.
Source: Jayden Container growth & performance report - GA4, Google Search Console and lead tracking, Jan 2024 → Mar 2025.
Admission notes
Jayden Container manufactures industrial storage solutions - shipping containers, storage tanks and custom fabrication. Their website was technically live but invisible to the procurement teams and engineers sourcing these products online.
Scope
Documented in full in the Jayden Container growth & performance report.
Before & after · performance
These are the live Jayden Container performance measurements as they were, and as we rebuilt them. Screenshots come straight from the client performance report.
A product catalogue page that took 18 seconds to load - losing every mobile procurement visitor.
Screenshots: Jayden Container growth & performance report.
Core Web Vitals
Google's threshold for a good LCP is 2.5 seconds. The Jayden Container product catalogue page was over seven times over it.
Where those 18.4 seconds went
Source: Core Web Vitals baseline report for jaydencontainer.com.
Other notable metrics
Source: PageSpeed Insights, 15 Jul 2026 - real-user field data.
The 18.4s baseline is a Lighthouse lab test of the product catalogue page. The 0.8s is field data for the homepage. Different page, different measurement - a like-for-like re-run of /products would close the loop.
Lab performance sits at 58: render-blocking requests (~360ms), 280KiB unused JavaScript, 20KiB unused CSS, 8 long main-thread tasks and oversized hero imagery all remain open.
The unglamorous part
Most of this engagement was infrastructure nobody sees. It's also the reason the rest worked.
Product photography and factory images were uploaded without any compression - multi-megabyte TIFFs and uncompressed JPEGs blocking page render entirely.
The site had product photos with no specifications, no dimensions, no material data - the exact information procurement teams need before making an inquiry.
The only way to contact Jayden was a phone number buried in the footer - no inquiry form, no RFQ flow, no prominent call-to-action on product pages.
Engineers searching for "20ft storage container specifications" or "custom steel fabrication Malaysia" found nothing - Jayden had no pages targeting these queries.
Product catalogue pages were dynamically generated with no caching, causing TTFB to exceed 2 seconds during business hours.
Missing Product and Offer schema meant industrial products couldn't appear in Google Shopping, rich results or comparison queries.
Results
Every chart below is lifted from the client performance report, drawn from GA4, Google Search Console and lead tracking.
Jan 2024 → Mar 2025
Monthly, Jan 2024 → Mar 2025
Jan-Apr 2024 vs Jan-Apr 2025
Evidence
Search visibility and audience growth, straight from the consoles.
2.7M impressions · 68K clicks · 2.5% average CTR · average position 16
Google Analytics · monthly
New users vs returning visitors
Ooi Solutions
14 months, 22 interventions, +203% B2B inquiries - and every number on this page can be checked in GA4, Search Console or PageSpeed Insights. That's the point.
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