Ooi Solutions · Case file

Koya DocuTracker

A document management SaaS platform struggling to convert trial visitors into paying customers. We spent 10 months fixing the funnel - and measured all of it.

koyadocutracker.com  ·  May 2024 - Mar 2025  ·  16 interventions

+156%Demo requests
+92%Organic traffic
1.8MSearch impressions
+78%Trial signups

Source: Koya DocuTracker growth & performance report - GA4, Google Search Console and lead tracking, May 2024 → Mar 2025.

Admission notes

A SaaS platform that couldn't show its product

Koya DocuTracker sells document management software to enterprises. Their site explained the product but couldn't demonstrate its value fast enough - visitors bounced before they ever saw a demo.

The situation

  • SaaS document management platform targeting mid-market enterprises
  • Product-led growth model relying on free trials and demo requests
  • Competing in a space where speed and trust signal quality
  • Site needed to educate visitors and convert them into trial users quickly

What stood in the way

  • Pricing page taking 11+ seconds to load - trial users abandoned before seeing pricing
  • Feature pages buried in technical jargon with no clear value proposition
  • No structured data for SaaS-specific search features
  • Onboarding flow disconnected from the marketing site - drop-off at the handoff
  • Thin blog content with no topical authority on document management

Scope

16 interventions, four workstreams

Documented in full in the Koya DocuTracker growth & performance report.

Performance Optimisation

  • Image and asset pipeline overhaul
  • JavaScript bundle splitting and code splitting
  • Critical CSS extraction and inlining
  • Server-side rendering for key landing pages
  • CDN and edge caching configuration

SEO

  • SaaS-specific schema - SoftwareApplication, FAQPage, HowTo
  • Feature page restructuring with clear H-tag hierarchy
  • Competitor comparison pages targeting high-intent keywords
  • Technical audit and crawl error resolution
  • Internal linking architecture redesign

User Acquisition

  • Trial signup flow redesign with progress indicators
  • Demo request form optimisation - fewer fields, better placement
  • Social proof integration on high-intent pages
  • Exit-intent capture for abandoning visitors
  • A/B testing on CTA copy and placement

Platform Architecture

  • API response time reduction for dashboard pages
  • Lazy loading for complex data visualisations
  • Authentication flow performance improvements
  • Webhook and integration pages for enterprise buyers
  • Documentation site optimisation

Before & after · performance

What changed, metric by metric

These are the live Koya DocuTracker performance measurements as they were, and as we rebuilt them. Screenshots come straight from the client performance report.

01

PageSpeed Insights

A pricing page that took 11 seconds to load - the most expensive page on the site.

Before
PageSpeed Insights showing low performance score before optimisation
  • Performance score deep in the red zone
  • LCP exceeding 11 seconds on mobile
  • Heavy JavaScript bundles blocking interactivity
  • Unoptimised product screenshots and feature icons
After
PageSpeed Insights showing improved performance score after optimisation
  • Performance score in the green zone
  • LCP dropped to under one second
  • Code-split bundles load only what's needed
  • Product screenshots lazy-loaded and compressed

Screenshots: Koya DocuTracker growth & performance report.

Core Web Vitals

The vitals, before and now

Google's threshold for a good LCP is 2.5 seconds. The DocuTracker pricing page was over four times over it.

Baseline
11.3sLCP
3.8sFCP
6.1sSpeed Index

Where those 11.3 seconds went

TTFB6%680ms
Load delay52%5,876ms
Load time36%4,068ms
Render delay6%676ms

Source: Core Web Vitals baseline report for koyadocutracker.com.

Today · assessment passed
0.7sLCP
90msINP
0.04CLS

Other notable metrics

First Contentful PaintGood0.5s
Time to First ByteGood0.15s

Source: PageSpeed Insights, 15 Jul 2026 - real-user field data.

Read this carefully

The 11.3s baseline is a Lighthouse lab test of the pricing page. The 0.7s is field data for the homepage. Different page, different measurement - a like-for-like re-run of /pricing would close the loop.

Still on the list

Lab performance sits at 62: render-blocking requests (~280ms), 240KiB unused JavaScript, 15KiB unused CSS and 4 long main-thread tasks all remain open.

The unglamorous part

The problems that don't fit in a pitch deck

Most of this engagement was infrastructure nobody sees. It's also the reason the rest worked.

JavaScript-heavy frontend

The SPA framework loaded 480KB of JavaScript before showing any content - the pricing page was a blank screen for over five seconds on 4G.

Pricing page as a bottleneck

The highest-intent page on the site was also the slowest, with product screenshots, comparison tables and a contact form all loading synchronously.

Disconnected trial flow

The marketing site and the product dashboard ran on separate domains with different performance profiles - the handoff felt broken to users.

Zero topical authority

Blog posts were sporadic and thin - no content clusters around document management, compliance or enterprise workflows.

No structured data

Missing SoftwareApplication schema meant the product couldn't appear in rich results or comparison queries.

Enterprise trust signals absent

No case studies, no security certifications displayed, no SOC 2 badges - the site couldn't reassure the compliance-conscious buyers it was targeting.

Results

What 10 months delivered

Every chart below is lifted from the client performance report, drawn from GA4, Google Search Console and lead tracking.

Google Analytics overview

May 2024 → Mar 2025

Google Analytics dashboard showing growth in users, sessions and engagement over 10 months

Total leads over time

Monthly, May 2024 → Mar 2025

Line chart of Koya DocuTracker total demo requests and trial signups per month

Year-over-year growth by channel

May-Aug 2024 vs May-Aug 2025

Year-over-year growth by channel for Koya DocuTracker, organic and direct channels up significantly

Evidence

The traffic engine behind the leads

Search visibility and audience growth, straight from the consoles.

Google Search Console - clicks & impressions

1.8M impressions · 52K clicks · 2.9% average CTR · average position 11

Google Search Console chart showing impressions and clicks trending upward for koyadocutracker.com

Sessions, page views & new users

Google Analytics · monthly

Bar chart of sessions, page views and new users rising together each month for Koya DocuTracker

Retention

New users vs returning visitors

Retention overview showing new and returning users for Koya DocuTracker

Ooi Solutions

We do this for SaaS at scale.

10 months, 16 interventions, +156% demo requests - and every number on this page can be checked in GA4, Search Console or PageSpeed Insights. That's the point.

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