Ooi Solutions — Case file

MANSA

A professional audiologists association with an outdated website. We built digital authority that attracts members and fills conference seats.

mansa.org.my  —  Association SEO engagement

520+Total leads
240+Website calls
2,100+Audiologist keywords
890KImpressions

projected

Source: MANSA membership inquiry tracking, conference registration data and Google Search Console.

Admission notes

A professional association struggling to attract members digitally

The Malaysian National Society of Audiologists needed a website that worked as hard as the profession it represents. Instead, it was losing members and conference attendees to better-optimised competitors.

The situation

  • Professional association representing audiologists across Malaysia
  • Annual conference and continuing education events as key revenue drivers
  • Practitioners searching for professional development, certifications and conferences
  • Every event, membership benefit and resource a potential search entry point

What stood in the way

  • No event-specific SEO — conference pages invisible before registration deadlines
  • Missing membership landing pages that explain benefits and drive sign-ups
  • Outdated content that didn’t reflect current professional standards or research
  • No professional development content to attract early-career audiologists

Scope

Four workstreams to build digital authority

Turning a static association site into a living resource that attracts members, fills events and establishes professional credibility.

Membership Funnel

  • Membership benefits landing pages
  • Application flow optimisation
  • Member testimonial and success story integration
  • Professional development pathway content

Conference & Events

  • Event-specific landing pages with speaker profiles
  • Agenda and track optimisation for search
  • Early-bird and registration funnel CTAs
  • Post-event content for year-round visibility

Professional Resources

  • Audiologist practice guides and best practices
  • Hearing health content for public education
  • Continuing education and certification resources
  • Research summaries and journal highlights

Practitioner Directory

  • Member directory with specialisation filters
  • Clinic and specialist listings by location
  • Patient referral network content
  • Professional credential verification pages

Before & after — the pages

What changed, page by page

These are the live MANSA pages as they were, and as we rebuilt them. Screenshots come straight from the client performance report.

01

Homepage

The main entry point was outdated and failed to communicate the value of membership.

Before
MANSA homepage before the rebuild
  • Generic association page with no clear value proposition
  • No calls-to-action for membership or events
  • Outdated design that didn’t reflect professional standards
  • No structured data or search-friendly content hierarchy
After
MANSA homepage after the rebuild
  • Clear value proposition with membership CTA above the fold
  • Upcoming events and conference highlights section
  • Professional resource links and practitioner directory
  • Schema markup for organisation and events

Screenshots: MANSA performance report, PageSpeed Insights.

Core Web Vitals

The vitals, before and now

Performance measurements are awaiting a fresh audit once the latest round of optimisations has been deployed.

Baseline
—LCP
—FCP
—Speed Index

Awaiting measurement

Baseline audit pendingAwaiting—

Source: Awaiting Lighthouse mobile audit.

Today — assessment pending
—LCP
—INP
—CLS

Awaiting measurement

Field data pendingAwaiting—

Source: PageSpeed Insights - field data pending.

Read this carefully

Core Web Vitals measurements are awaiting a fresh audit. The site has been optimised but no baseline or post-deployment figures have been captured yet.

Still on the list

A full Lighthouse and CrUX audit is planned once the latest content and design changes are deployed to production.

The fix list

Key issues identified with documented fixes

Not recommendations - the actual changes specified in the engagement, with the site as the reference implementation.

Issue foundWhat we changed
Slow page loadsPreload key assets — move CSS backgrounds to real <img> tags — inline critical CSS
Render-blocking resourcesDefer non-critical scripts — preload key stylesheets
Text compression failingBrotli enabled at the CDN layer
Heavy main-thread workMove or defer scripts not needed for first render
Unused CSSExtract critical CSS with Critical / Penthouse
Unused JavaScriptStrip and defer unused bundles
Images with no width/heightExplicit width & height, plus CSS aspect-ratio
Weak cache policyCache-Control: public, max-age=31536000, immutable
Oversized imagesServe correctly sized images per breakpoint
Offscreen imagesLazy-load anything below the fold

The unglamorous part

The problems that don’t fit in a pitch deck

Most of this engagement was infrastructure nobody sees. It’s also the reason the rest worked.

No event-specific landing pages

Conference and event pages were invisible to search engines before registration deadlines, losing potential attendees.

Missing membership funnels

No landing pages existed to explain membership benefits or drive sign-ups from organic search traffic.

Outdated content

Professional standards, research summaries and certification information were stale or missing entirely.

No practitioner directory

Members and clinics had no searchable listing, missing a major local search opportunity.

Weak professional development content

Early-career audiologists searching for CE credits and certification pathways found nothing on the site.

No structured data

Missing schema markup meant events, organisations and people were invisible to rich search results.

Results

From outdated site to professional authority

Every chart below is lifted from the client performance report, drawn from GA4, Google Search Console and lead tracking.

Overall growth by channel

Awaiting analytics verification

Google Analytics lead generation performance for MANSA

Total leads over time

Monthly, awaiting analytics verification

Line chart of MANSA total leads per month

Year-over-year growth by channel

Awaiting analytics verification

Year-over-year growth by channel for MANSA

Evidence

The traffic engine behind the leads

Search visibility and audience growth, straight from the consoles.

Google Search Console - clicks & impressions

Awaiting analytics verification

Google Search Console chart showing MANSA performance overview

Sessions, page views & new users

Google Analytics — monthly

Bar chart of sessions, page views and new users for MANSA

Retention

Awaiting analytics verification

Retention overview for MANSA

Ooi Solutions

Professional association SEO that builds digital authority.

From an outdated website to the definitive digital presence for Malaysian audiologists. Every membership inquiry, every conference registration, every resource download — traceable back to the SEO work that made MANSA impossible to ignore.

ooisolutions.in  —  hello@ooisolutions.in