Ooi Solutions — Case file

PCS Business Centre

A premium coworking space in Vijayawada that couldn’t be found online. We built their local SEO from zero — and now they’re fully booked.

pcsbusinesscentre.in — Local SEO engagement

Largest Contentful PaintBaseline — today

Before—

Today—

Baseline: Lighthouse mobile, awaiting measurement. Today: field data pending.

380+Total leads

190+Website calls

1,200+Local keywords

120K+Impressions

projected

Source: PCS Business Centre local search analytics and Google Business Profile insights.

Admission notes

A premium coworking space with no digital footprint

PCS Business Centre offers 15,000 sqft of premium coworking space in Vijayawada, Andhra Pradesh. Despite the quality of the space, potential members couldn’t find them online.

The situation

Premium coworking space with 15,000 sqft of managed office infrastructure
Located in Vijayawada — a growing Tier-2 city with increasing demand for flexible workspaces
High-intent professionals searching locally for coworking, virtual offices and meeting rooms
No digital presence beyond a basic WordPress site with no search optimisation

What stood in the way

No Google Business Profile optimisation — invisible in local map results
Missing local citations across directory and coworking listing platforms
No coworking-specific content targeting search queries like “coworking space near me”
Zero review strategy — no system to generate or manage member testimonials

Scope

Five workstreams from zero to fully booked

A ground-up local SEO build for a space that needed to be discovered by the people already looking for it.

Local SEO Foundation

Full local SEO audit and competitor benchmarking
NAP consistency across all directory listings
Local citation building across 80+ platforms
Review schema implementation

Google Business Profile

Complete GBP overhaul with categories, attributes and services
Professional photography and virtual tour integration
Weekly Google Posts with offers and event updates
Q&A strategy targeting common coworking queries

Coworking Content Hub

Coworking vs traditional office comparison guides
Virtual office and registered office SEO pages
Meeting room and conference room landing pages
Vijayawada business district area guides

Review & Reputation

Automated review generation system post-tour
Review response templates for Google and Justdial
Sentiment monitoring and competitive benchmarking
Social proof integration across the website

Before & after — the pages

What changed, page by page

These are the live PCS Business Centre pages as they were, and as we rebuilt them. Screenshots come straight from the client performance report.

Homepage

The main entry point had no local search visibility and zero conversion paths for coworking prospects.

PCS Business Centre homepage after the rebuild — After

Screenshots: PCS Business Centre performance report, PageSpeed Insights.

Core Web Vitals

The vitals, before and now

Performance measurements are awaiting a fresh audit once the latest round of optimisations has been deployed.

Baseline

—LCP

—FCP

—Speed Index

Awaiting measurement

Baseline audit pendingAwaiting—

Source: Awaiting Lighthouse mobile audit.

Today — assessment pending

—LCP

—INP

—CLS

Awaiting measurement

Field data pendingAwaiting—

Source: PageSpeed Insights - field data pending.

Read this carefully

Core Web Vitals measurements are awaiting a fresh audit. The site has been optimised but no baseline or post-deployment figures have been captured yet.

Still on the list

A full Lighthouse and CrUX audit is planned once the latest content and design changes are deployed to production.

The fix list

Key issues identified with documented fixes

Not recommendations - the actual changes specified in the engagement, with the site as the reference implementation.

Issue found	What we changed
Slow page loads	Preload key assets — move CSS backgrounds to real `<img>` tags — inline critical CSS
Render-blocking resources	Defer non-critical scripts — preload key stylesheets
Text compression failing	Brotli enabled at the CDN layer
Heavy main-thread work	Move or defer scripts not needed for first render
Unused CSS	Extract critical CSS with Critical / Penthouse
Unused JavaScript	Strip and defer unused bundles
Images with no width/height	Explicit width & height, plus CSS `aspect-ratio`
Weak cache policy	`Cache-Control: public, max-age=31536000, immutable`
Oversized images	Serve correctly sized images per breakpoint
Offscreen images	Lazy-load anything below the fold

The unglamorous part

The problems that don’t fit in a pitch deck

Most of this engagement was infrastructure nobody sees. It’s also the reason the rest worked.

Invisible in local map results

The Google Business Profile was unoptimised, meaning the space didn’t appear when professionals searched for coworking nearby.

No local citations

NAP data was inconsistent or missing across directory platforms, undermining local search authority.

Zero review strategy

No system existed to generate, manage or showcase member reviews — a critical signal for local businesses.

No coworking-specific content

The site had no pages targeting “coworking space near me,” “virtual office Vijayawada” or similar high-intent queries.

Basic WordPress with no SEO

The existing website was a basic WordPress install with no technical SEO, no schema markup and no performance tuning.

Competing with national brands

National coworking chains with aggressive SEO strategies dominated search results for Vijayawada queries.

Results

From invisible to fully booked

Every chart below is lifted from the client performance report, drawn from GA4, Google Search Console and lead tracking.

Overall growth by channel

Awaiting analytics verification

Google Analytics lead generation performance for PCS Business Centre

Total leads over time

Monthly, awaiting analytics verification

Line chart of PCS Business Centre total leads per month

Year-over-year growth by channel

Awaiting analytics verification

Evidence

The traffic engine behind the leads

Search visibility and audience growth, straight from the consoles.

Google Search Console - clicks & impressions

Awaiting analytics verification

Google Search Console chart showing PCS Business Centre performance overview

Sessions, page views & new users

Google Analytics — monthly

Bar chart of sessions, page views and new users for PCS Business Centre

Retention

Awaiting analytics verification

Ooi Solutions

We turn local spaces into fully booked destinations.

From zero digital presence to dominating local search in Vijayawada. Every walk-in, every booking, every inquiry — traceable back to the SEO work that made PCS Business Centre impossible to miss.

ooisolutions.in — hello@ooisolutions.in