Ooi Solutions — Case file
A portable cabin manufacturer with no online presence. We took their factory output from invisible to the first page of Google.
Baseline: Lighthouse mobile, awaiting measurement. Today: field data pending.
projected
Source: Perfect Cabin product inquiry analytics, Google Search Console and industrial keyword tracking.
Admission notes
Perfect Cabin builds portable cabins, prefab structures, and site offices across Hyderabad, Pune, and Delhi. With 10+ years of manufacturing expertise, they had zero digital presence to show for it.
Scope
Building search visibility for a manufacturer that had never needed digital marketing before.
Before & after — the pages
These are the live Perfect Cabin pages as they were, and as we rebuilt them. Screenshots come straight from the client performance report.
The main entry point had no product visibility and zero calls-to-action for B2B buyers.
Screenshots: Perfect Cabin performance report, PageSpeed Insights.
Core Web Vitals
Performance measurements are awaiting a fresh audit once the latest round of optimisations has been deployed.
Awaiting measurement
Source: Awaiting Lighthouse mobile audit.
Awaiting measurement
Source: PageSpeed Insights - field data pending.
Core Web Vitals measurements are awaiting a fresh audit. The site has been optimised but no baseline or post-deployment figures have been captured yet.
A full Lighthouse and CrUX audit is planned once the latest content and design changes are deployed to production.
The fix list
Not recommendations - the actual changes specified in the engagement, with the site as the reference implementation.
| Issue found | What we changed |
|---|---|
| Slow page loads | Preload key assets — move CSS backgrounds to real <img> tags — inline critical CSS |
| Render-blocking resources | Defer non-critical scripts — preload key stylesheets |
| Text compression failing | Brotli enabled at the CDN layer |
| Heavy main-thread work | Move or defer scripts not needed for first render |
| Unused CSS | Extract critical CSS with Critical / Penthouse |
| Unused JavaScript | Strip and defer unused bundles |
| Images with no width/height | Explicit width & height, plus CSS aspect-ratio |
| Weak cache policy | Cache-Control: public, max-age=31536000, immutable |
| Oversized images | Serve correctly sized images per breakpoint |
| Offscreen images | Lazy-load anything below the fold |
The unglamorous part
Most of this engagement was infrastructure nobody sees. It’s also the reason the rest worked.
The entire product catalogue was invisible to search engines. No specifications, no comparisons, no application content existed online.
Three operational cities had no dedicated landing pages, missing all local and regional search demand for prefab structures.
Without structured data, products and organisation details were invisible to rich search results and knowledge panels.
The blog contained no technical or industrial content targeting the specific queries B2B buyers were actually making.
There were no quote request forms, product enquiry CTAs or lead capture mechanisms anywhere on the site.
Established manufacturers already dominated search results. Every page needed to be better structured and more comprehensive.
Results
Every chart below is lifted from the client performance report, drawn from GA4, Google Search Console and lead tracking.
Awaiting analytics verification
Monthly, awaiting analytics verification
Lead generation performance
Evidence
Search visibility and audience growth, straight from the consoles.
Awaiting analytics verification
Google Analytics — monthly
Awaiting analytics verification
Ooi Solutions
From zero digital presence to dominating India’s portable cabin search results. Every inquiry, every quote request, every product page view — traceable back to the SEO architecture that made Perfect Cabin the obvious manufacturer to contact.
ooisolutions.in — hello@ooisolutions.in