Ooi Solutions — Case file
An established Hyderabad real estate developer with a legacy website. We connected their plotted developments with the buyers searching for them.
Baseline: Lighthouse mobile, awaiting measurement. Today: field data pending.
projected
Source: Pudami Builders property inquiry analytics, Google Search Console and real estate keyword tracking.
Admission notes
Pudami Builders has been developing HMDA and DTCP approved plotted projects in Hyderabad since 2007. Their reputation was built offline — but the next generation of buyers was searching online.
Scope
Building search visibility for a real estate brand that relied entirely on offline reputation and word-of-mouth.
Before & after — the pages
These are the live Pudami Builders pages as they were, and as we rebuilt them. Screenshots come straight from the client performance report.
The main entry point had no project visibility and zero conversion paths for property buyers.
Screenshots: Pudami Builders performance report, PageSpeed Insights.
Core Web Vitals
Performance measurements are awaiting a fresh audit once the latest round of optimisations has been deployed.
Awaiting measurement
Source: Awaiting Lighthouse mobile audit.
Awaiting measurement
Source: PageSpeed Insights - field data pending.
Core Web Vitals measurements are awaiting a fresh audit. The site has been optimised but no baseline or post-deployment figures have been captured yet.
A full Lighthouse and CrUX audit is planned once the latest content and design changes are deployed to production.
The fix list
Not recommendations - the actual changes specified in the engagement, with the site as the reference implementation.
| Issue found | What we changed |
|---|---|
| Slow page loads | Preload key assets — move CSS backgrounds to real <img> tags — inline critical CSS |
| Render-blocking resources | Defer non-critical scripts — preload key stylesheets |
| Text compression failing | Brotli enabled at the CDN layer |
| Heavy main-thread work | Move or defer scripts not needed for first render |
| Unused CSS | Extract critical CSS with Critical / Penthouse |
| Unused JavaScript | Strip and defer unused bundles |
| Images with no width/height | Explicit width & height, plus CSS aspect-ratio |
| Weak cache policy | Cache-Control: public, max-age=31536000, immutable |
| Oversized images | Serve correctly sized images per breakpoint |
| Offscreen images | Lazy-load anything below the fold |
The unglamorous part
Most of this engagement was infrastructure nobody sees. It’s also the reason the rest worked.
Developments had no dedicated pages with galleries, floor plans or location maps, making them invisible to property searches.
Without structured data for properties and developments, listings were invisible to rich search results and knowledge panels.
Hyderabad’s booming micro-markets had no area guides, infrastructure updates or investment potential content.
No review strategy, no weekly posts, no optimised categories — the GBP was a liability, not an asset.
The existing site was built on outdated technology with no mobile optimisation or performance tuning.
Nearly two decades of credibility existed entirely offline, with no digital translation of trust signals.
Results
Every chart below is lifted from the client performance report, drawn from GA4, Google Search Console and lead tracking.
Awaiting analytics verification
Monthly, awaiting analytics verification
Lead generation performance
Evidence
Search visibility and audience growth, straight from the consoles.
Awaiting analytics verification
Google Analytics — monthly
Awaiting analytics verification
Ooi Solutions
From a legacy website to dominating Hyderabad’s real estate search results. Every inquiry, every site visit booking, every project page view — traceable back to the SEO architecture that made Pudami Builders the first name buyers find when searching for approved plots.
ooisolutions.in — hello@ooisolutions.in