Most of this engagement was infrastructure nobody sees. It’s also the reason the rest worked.
Corporate brochure syndrome
Every page read the same: vague capabilities, no proof points, no case studies. B2B buyers need evidence before they make contact, and the site had none.
No vertical-specific content
Banking, retail, healthcare and telecom buyers search differently. Without industry-specific landing pages, Spaetec was invisible to every vertical-specific query.
Missing case studies
Enterprise buyers expect quantified case studies before the first call. The site had zero proof of work across four industry verticals.
Generic service descriptions
Service pages contained text that could apply to any IT consultancy. Nothing differentiated Spaetec’s methodology, technology stack or engagement model.
No structured data foundation
Zero Organisation, Service or FAQ schema existed. Without structured data, the site was invisible to knowledge panels and B2B search features.
Heavy third-party scripts
Analytics, chat widgets and marketing automation scripts loaded synchronously on every page, blocking first contentful paint across the entire site.
