Your traffic isn't the problem. Your funnel is leaking revenue
We audit your funnel, identify exactly where and why visitors abandon, and run data-backed experiments that turn more of your existing traffic into customers — no extra ad spend required.
What could fixing your funnel actually be worth?
A rough, directional estimate — not a guarantee — based on typical conversion lift patterns after resolving funnel friction.
Improvement
Increase
Fixed
Run
Improvement
Increase
Fixed
Run
Conversion optimization and AI-search readiness overlap more than people expect: the same clear, answer-first, well-structured page copy that converts a human visitor faster is also what AI systems prefer to extract and cite. Comparison tables, direct answers to buyer objections, and specific numbers over vague claims serve both goals at once.
WHAT WE OPTIMIZE
Heatmap Analysis
See where users click, scroll, and hover. Identify attention gaps and misaligned page elements that kill conversions.
Session Recording Review
Watch real user sessions to understand behavior patterns, confusion points, and UX friction that analytics alone can't reveal.
Funnel Optimization
Map and optimize every step from first click to conversion. Eliminate drop-off points and increase flow-through rates.
A/B Test Design
Design, run, and analyze statistically rigorous A/B tests. Every variation is hypothesis-driven and measured against real business goals.
Checkout Flow Fix
Reduce cart abandonment with streamlined checkout flows, trust signals, and strategic exit-intent interventions.
Mobile CRO
Optimize for thumb-friendly navigation, faster mobile forms, and responsive layouts that convert on every screen size.
PROCESS
HOW WE DELIVER
A data-driven approach to conversion rate optimization.
DISCOVER
Audit current conversion rates, user flows, and friction points. We use heatmaps, session recordings, and analytics to map exactly where your funnel leaks and quantify the revenue impact.
HYPOTHESIZE
Create data-backed hypotheses for improvement. Every proposed change is rooted in evidence, prioritized by expected impact, and documented so you understand the reasoning behind each test.
EXPERIMENT
Design and run A/B tests with statistical rigor. We manage test setup, monitor for validity threats, and ensure results reach significance before calling a winner.
SCALE
Implement winners across all pages and channels. We document what worked, why it worked, and build a repeatable testing framework so your team can continue optimizing long after our engagement.
TECH STACK BEHIND THE CRO
REAL ENGAGEMENTS, REAL OUTCOMES
Every number below is from a documented client engagement. Full breakdowns are on our case studies page.
Bishop Tattoo Supply
A tattoo supply e-commerce store with high cart abandonment. We streamlined the checkout flow, improved product search, and rebuilt category pages for better discovery.
Eat Me Supplements
A New Zealand supplements store losing sales to slow load times. We optimized WooCommerce, compressed product imagery, and rebuilt mobile checkout.
The Fabric Store
A premium fabric retailer with an image-heavy catalogue that couldn't load. We implemented progressive image loading and rebuilt the shopping experience.
DIRECT FEEDBACK FROM ENGAGEMENTS
"We assumed our traffic problem was traffic. It was checkout — fixing three fields doubled our completion rate."
"The heatmap review alone paid for the engagement. We had a CTA nobody could see below the fold."
"Finally a CRO partner that shows the data behind every recommendation instead of just opinions."
COMMON QUESTIONS
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — whether that's making a purchase, filling out a form, or signing up.
Without CRO, you're leaving money on the table. A site converting at 2% vs 4% means double the revenue from the same traffic. CRO fixes the leak in your funnel so every marketing dollar works harder.
Revenue GrowthFunnel OptimizationMost clients see their first measurable improvements within 2-4 weeks. Quick wins from the initial audit are often implemented in the first week. Larger A/B tests typically need 2-4 weeks to reach statistical significance.
CRO is an ongoing process, not a one-time project. The compounding effect of continuous testing delivers increasingly larger gains over time.
2-4 WeeksQuick Wins FirstOur toolkit includes Hotjar for heatmaps and session recordings, Google Optimize / VWO for A/B testing, Google Analytics 4 for conversion tracking, and custom analytics dashboards for real-time reporting.
We select tools based on your tech stack, traffic volume, and testing needs. No one-size-fits-all — we build the right stack for your specific situation.
HotjarVWOGA4Custom DashboardsAny agency that guarantees specific conversion numbers is being dishonest — CRO is scientific experimentation, not fortune-telling. What we do guarantee: a rigorous process, transparent reporting, and that every change we make is backed by data.
Our track record speaks for itself: an average 38% conversion improvement across all engagements. We've never had a client who didn't see measurable uplift.
38% Avg. LiftData-BackedSEO brings visitors to your site. CRO turns those visitors into customers. They're complementary: SEO increases traffic volume, CRO increases what that traffic does for you.
Think of it this way: SEO fills the bucket, CRO plugs the holes. Both are essential, but CRO often delivers faster ROI because you're optimizing traffic you're already paying for.
Traffic vs. ConversionComplementaryOften, yes. The clearest converting copy — direct answers to objections, specific numbers, comparison tables — is also the format AI systems prefer to extract and cite. We don't treat these as separate workstreams; well-structured conversion copy tends to serve both goals.
Dual BenefitAEO-FriendlyAny business with meaningful existing traffic benefits — the more visitors already arriving, the faster A/B tests reach statistical significance and the bigger the absolute revenue impact of a percentage-point conversion lift.
Traffic-DependentFaster at ScaleSTOP LEAKING
REVENUE
Get a 24-hour CRO audit that identifies your biggest conversion bottlenecks — and a clear plan to fix them. Fixed price. Measurable results.