Solutions / Ecommerce Conversion Engineering
Every second of load time costs you 7% in conversions. We engineer Shopify, WooCommerce, and custom stores for speed and checkout flows that directly increase revenue — not just traffic.
Estimate Your Revenue Recovery
A rough, directional estimate — not a guarantee — based on typical revenue impact from ecommerce speed and CRO work.
Why 70% of Carts Get Abandoned — and What's Recoverable
Unexpected shipping costs, complex checkout, security concerns, slow loading, and lack of payment options are the top culprits. Every abandoned cart is revenue you already earned — then lost to friction, not to a lack of interest. Mobile makes it worse: 60% of ecommerce traffic is mobile, but mobile converts at roughly half the rate of desktop, mostly due to poor UX rather than lack of intent.
Product research increasingly starts with an AI assistant comparing options before a shopper ever visits a store. Product pages with clean structured data, clear specifications, and direct comparison content aren't just better for conversion — they're the format AI shopping assistants prefer to extract and recommend from.
Core Capabilities
Every second of load time costs you 7% in conversions. We engineer Shopify, WooCommerce, and custom stores for speed that directly increases revenue.
Streamline your purchase path. We eliminate form fields, add trust signals, implement guest checkout, and optimize every step from cart to confirmation — reducing abandonment by up to 35%.
Thumb-friendly navigation, instant-loading images, and touch-optimized forms that convert on every device. We design for the 60% of your traffic that shops on mobile.
Audit and remove bloated apps, defer non-critical scripts, optimize theme code, and implement smart caching. We make Shopify, WooCommerce, and custom stores blazingly fast.
LCP, FID, and CLS directly impact your Google rankings and conversion rates. We optimize every vital metric so your store loads fast, responds instantly, and stays visually stable.
Optimize product imagery, social proof placement, sizing guides, and add-to-cart flows. We turn product pages from informational into conversion machines.
Product schema, faceted navigation optimization, crawl budget management, and indexation fixes — plus structuring product data for AI shopping assistant citation.
What We Deliver
Every layer between a click and a completed order.
Streamline your purchase path. We eliminate form fields, add trust signals, implement guest checkout, and optimize every step from cart to confirmation.
Thumb-friendly navigation, instant-loading images, and touch-optimized forms that convert on every device.
Audit and remove bloated apps, defer non-critical scripts, optimize theme code, and implement smart caching.
LCP, FID, and CLS directly impact your Google rankings and conversion rates — optimized so your store loads fast and stays visually stable.
Optimize product imagery, social proof placement, sizing guides, and add-to-cart flows to turn product pages into conversion machines.
Product schema, faceted navigation optimization, crawl budget management, and indexation fixes that ensure every product page ranks and drives traffic.
Process
A systematic approach to engineering ecommerce conversions.
Deep-dive into your store's performance metrics, checkout funnel, Core Web Vitals, and user behavior, quantifying revenue lost from slow load times, cart abandonment, and poor mobile UX.
We strip platform bloat, defer render-blocking scripts, optimize images and fonts, streamline checkout flows, and implement mobile-first design patterns.
We deploy A/B tested product page layouts, dynamic pricing displays, urgency triggers, and smart remarketing flows to turn optimized traffic into paying customers.
We scale what works across your entire catalog, building repeatable optimization frameworks and continuous performance monitoring.
Tools We Use
Verified Results
Every number below is from a documented client engagement. Full breakdowns are on our case studies page.
Monthly subscription boxes for dogs — BarkBox, Super Chewer, BARK Air. Technical SEO, Shopify app audit, product canonicalization, and Core Web Vitals optimization.
A tattoo supply store with high cart abandonment. We streamlined checkout, improved product search, and rebuilt category pages for better discovery.
A supplements store losing sales to slow load times. We optimized WooCommerce, compressed imagery, and rebuilt mobile checkout.
What Clients Say
Full write-ups and verified metrics live on our case studies page — a few highlights below.
"Removing four unnecessary checkout fields alone recovered a meaningful chunk of previously abandoned carts."
"Mobile conversion had lagged desktop for years. The gap closed noticeably within one optimization sprint."
"Product schema fixes made our best sellers show up correctly in Google Shopping for the first time in months."
Placeholder quotes shown above — pull verified testimonials from mrooi.com/case-studies once accessible, and swap in before publishing.
Common Questions
Ready?
Get a comprehensive ecommerce performance audit that uncovers every conversion bottleneck — and a clear engineering plan to fix them. Fixed price. Measurable revenue impact.