Mr.Ooi is the link building partner Australian companies call after a previous "SEO agency" left them with a spam-filled backlink profile and a Google manual action. Senior specialists. Fixed pricing. Genuine editorial links, earned through real outreach.
The searches Australian buyers type into Google when looking for this service, related questions Google surfaces alongside them, and long-tail completions as people type.
We don't run volume-based link campaigns — every link is earned through genuine relevance and outreach.
A methodical, white-hat approach — the only kind that survives an algorithm update.
Analyse your current backlink profile, identify toxic links, and benchmark against competitors.
DELIVERABLE: Backlink audit + disavow recommendations
Identify realistic, relevant link opportunities based on your industry and content assets.
Genuine relationship-based outreach to relevant publications and industry sites — no automated blast emails.
Track link acquisition, referring domain growth, and overall profile health over time.
Full write-ups, budgets, and before/after numbers live on our case studies page — a few highlights below.
""The backlink audit found a manual action risk from a previous agency's link scheme. Cleaning it up was the first real progress we'd seen in a year.""
""No bulk packages, no vague monthly 'link reports' — every placement was something we could actually point to.""
""The digital PR angle earned us coverage we never would have gotten from cold outreach alone.""
Yes — backlinks remain one of Google's strongest ranking signals, and a healthy link profile continues to correlate strongly with search visibility.
There's no fixed number — link quality and relevance matter far more than volume. A handful of genuinely authoritative, relevant links outperforms hundreds of low-quality ones.
Links from spam sites, link farms, irrelevant foreign-language sites, or clearly manipulative schemes — these can drag down your site's trust signals rather than help them.
No — paid link schemes violate Google's guidelines and risk a manual penalty. Genuine editorial links earned through real content and outreach are the only durable approach.
Link building is often narrowly focused on acquiring links; digital PR builds broader brand visibility and credibility through media coverage, which naturally earns links as a byproduct rather than the sole goal.
Get an editorial link building program measured by rankings and revenue, not link counts. White-hat, transparent, and reported monthly.