Most underperforming Shopping campaigns aren't a bidding problem — they're a feed problem. Weak titles, missing attributes, and poor categorization quietly cap performance before optimization even starts.
Estimate Your Shopping Feed Opportunity
A rough, directional estimate — not a quote — based on typical impression and revenue recovery after feed optimisation.
SEO (Search Engine Optimization) gets your website seen through traditional blue links, while AEO (Answer Engine Optimization) gets your brand cited directly inside AI-generated summaries. Clean, accurate product feed data doesn't just improve Shopping campaign performance — it's also exactly what AI shopping assistants and comparison engines pull from when recommending products, so the same feed hygiene serves both channels.
Blue Links A list of ten ranked web page URLs on a search results page. • Organic Traffic Users physically click a link to read the full article on your site. • Keyword Focus Results match specific text queries typed into a search.
Direct Answers A synthesised paragraph or text block that answers the user's question immediately on the screen. • Zero-Click Results Users get the information they need without leaving the current page. • Brand Citations Your brand name or logo appears as the cited source or in a footnote in tools like Chat GPT, Perplexity, or Google AI Overviews.
We fix what most agencies skip entirely: the product data your campaigns actually run on.
We fix what the campaign runs on before we touch what the campaign does.
Review Merchant Center for disapprovals, warnings, and data quality gaps that are suppressing impressions.
DELIVERABLE: Feed health report
Fix titles, descriptions, categories, and attributes to improve both approval rate and match quality.
Segment campaigns by margin and performance tier so budget flows to your most profitable products.
Ongoing bid and budget management tied to ROAS and actual revenue, not just click volume.
A small local site and a large multi-location platform have nothing in common. Every proposal is scoped and priced based on site size, technical complexity, competitive landscape, and growth timeline.
Request a Custom ProposalFull write-ups, budgets, and before/after numbers live on our case studies page — a few highlights below.
“Sixteen months of technical SEO and programmatic content — organic became our number one channel.”
Summit Kitchens — Commercial KitchensAustraliaRead the case study →“Performance, UX, SEO and content handled together — the after numbers beat the projections.”
The Fabric Store — E-commerce / FashionNew ZealandRead the case study →“The programmatic content plan alone transformed us — +156% organic growth documented month by month.”
Eat Me Supplements — Health & SupplementsNew ZealandRead the case study →Most commonly: Merchant Center disapprovals, missing required attributes like GTIN, or feed data that doesn't match your landing pages — a feed audit usually finds the specific cause quickly.
At minimum daily for pricing and availability; a full feed quality review is worth doing quarterly or after any major catalogue change.
Global Trade Item Number — a standardised product identifier Google increasingly requires for Shopping ads eligibility, particularly in competitive categories.
No — campaigns segmented by margin and performance let you bid more aggressively on your most profitable products instead of spreading budget evenly.
Yes, though feed quality matters even more at smaller scale, since there's less volume to average out data gaps.
Whether you're launching Shopping for the first time or troubleshooting a campaign that's underperforming, we'll start where the actual problem usually lives.