Mr.Ooi is the Performance Max partner Indian businesses call once they realise the campaign type Google recommends by default isn't the same as a campaign type that's actually optimised. Senior specialists. Fixed pricing. Real asset group and feed strategy, not autopilot.
Estimate Your PMax Efficiency Opportunity
A rough, directional estimate — not a quote — based on typical efficiency gains after PMax restructuring.
Transparent reporting with actionable insights.
Strategic recommendations based on campaign data.
Continuous optimization aligned with your business goals.
Dedicated support throughout your campaign lifecycle.
Performance Max is Google's AI-powered campaign type designed to drive more conversions and revenue by serving ads across every Google advertising channel through a single campaign — using machine learning, audience signals, bidding automation, and creative assets to determine where and when ads perform best.
High-intent query matching across search results.
Product listings and Merchant Center inventory.
In-stream and Shorts placements.
Banner placements across millions of sites.
Feed placements in the Google app and home feed.
Promotions inside Gmail inboxes.
Local listings and Maps placements.
SEO (Search Engine Optimization) gets your website seen through traditional blue links, while AEO (Answer Engine Optimization) gets your brand cited directly inside AI-generated summaries. Performance Max leans heavily on Google's own AI to decide placement and creative — which makes clean, well-structured product and asset data even more important, since the same clarity that helps Google's algorithm also tends to help it surface in AI-blended search results.
Blue Links A list of ten ranked web page URLs on a search results page. • Organic Traffic Users physically click a link to read the full article on your site. • Keyword Focus Results match specific text queries typed into a search.
Direct Answers A synthesised paragraph or text block that answers the user's question immediately on the screen. • Zero-Click Results Users get the information they need without leaving the current page. • Brand Citations Your brand name or logo appears as the cited source or in a footnote in tools like Chat GPT, Perplexity, or Google AI Overviews.
Appear wherever potential customers engage with Google properties.
Automated bidding and conversion value optimization focus budget on likely converters.
Advanced targeting and machine learning identify higher purchase-intent users.
Automates bidding, placements, and audience expansion under strategic oversight.
Centralized management across Google channels with consistent messaging.
Adapts using additional audience data, assets, and conversion insights.
We give Google's algorithm good inputs — asset groups, feed data, audience signals — instead of hoping it figures it out alone.
Groundwork first — PMax performs only as well as what you feed it.
Review current product feed quality and asset group structure for gaps that are quietly capping performance.
DELIVERABLE: Feed health report
Segment by product line, margin, or service type instead of one undifferentiated group.
Feed in first-party audience data and search themes to give the algorithm a genuine head start.
Iterate on creative assets and monitor segmented performance data as it becomes available.
Campaign goals are scoped to how each industry actually converts.
| Industry | Common Campaign Goals |
|---|---|
| eCommerce | Online sales, ROAS, customer acquisition |
| Healthcare | Appointment bookings, patient inquiries |
| Legal Services | Qualified consultations, lead generation |
| Real Estate | Property inquiries, buyer and seller leads |
| SaaS | Product demos, free trials, subscriptions |
| Manufacturing | B2B lead generation |
| Education | Student enrollment |
| Home Services | Phone calls, quote requests |
| Financial Services | Consultation bookings |
| Hospitality | Reservations and direct bookings |
Business goals, KPIs, and requirements gathering.
Campaign structure, tracking, and Merchant Center review.
Objectives, budget distribution, and creative roadmap.
Asset groups, audience signals, and search themes.
Links, tracking, and creative validation before launch.
Campaign goes live across Google's channels.
Google optimizes — we monitor, we don't disrupt.
Asset testing, budget moves, and monthly growth reviews.
A small local site and a large multi-location platform have nothing in common. Every proposal is scoped and priced based on site size, technical complexity, competitive landscape, and growth timeline.
Request a Custom ProposalFull write-ups, budgets, and before/after numbers live on our case studies page — a few highlights below.
""We'd had one PMax campaign running for a year with a single asset group. Splitting it by product line was the single biggest lever we pulled.""
""Nobody had ever looked at our actual product feed data before. It was quietly capping every campaign we ran.""
""Finally some visibility into what was actually happening, instead of just accepting the black-box reporting.""
15+ years of digital marketing experience.
Data-driven decision making.
Transparent reporting.
Dedicated specialists.
Customized strategies.
Conversion-focused approach — leads, sales, revenue, ROI, not just clicks.
Not universally — it depends on your business. PMax works well for businesses with a healthy product feed and clear conversion data; some businesses get more control and better results from well-structured Search campaigns.
Most commonly: poor product feed data, a single undifferentiated asset group, and missing audience signals — Performance Max is only as good as what it's given to work with.
Partially — Google provides some channel-level insight reporting, though full transparency is limited by design. We extract what's available and interpret it carefully.
Generally segmented by distinct product lines, services, or margins — a single catch-all group gives the algorithm no meaningful signal to differentiate performance.
Often yes, with careful exclusion settings to avoid the two campaign types cannibalising each other's traffic.
Want the full picture? Budgets, timelines, and before/after numbers for these results live on our case studies page.
Whether you're launching your first Performance Max campaign or improving an underperforming account, we'll tailor the strategy to your business goals.