Google Shopping Ads / India

Google Shopping managed by technical architects, not autopilot

Mr.Ooi is the Shopping Ads partner Indian eCommerce businesses call when their product feed is quietly capping every campaign they run. Senior specialists. Fixed pricing. Feed health first, campaign structure second.

Live Shopping Ads
Impressions0
CTR0
ROAS0 x
Sales Today0
Live
15+ Years in Digital Marketing & Web PerformanceFixed Price — No Open-Ended Retainer Lock-InSenior Only — No Junior Handoff, EverUS & Global — Multi-Location & Enterprise Ready
~97%
Google's share of the Indian search market — the highest of any major market globally, 2026
~27%
Share of Indian Google queries where an AI Overview now appears
59%
AI tool adoption rate in India — the highest of any major market surveyed
10%+
Increase in Google usage Google itself reports for AI-Overview-triggering query types in India

Estimate Your Shopping Feed Opportunity

What could a healthier product feed be worth?

A rough, directional estimate — not a quote — based on typical impression and revenue recovery after feed optimisation.

₹240,000
+₹115,000
Est. Value of Recovered Impressions
₹355,000
Est. Effective Spend Value
48%
Recovery vs. Never Audited
~18
Est. Additional Monthly Conversions
Directional estimate only, based on typical impression and conversion recovery after Google Merchant Center feed optimisation. Actual results depend on catalogue size, category competitiveness, and starting feed health. Request an audit for numbers specific to your feed.
Understanding the Shift

SEO gets you seen. AEO gets you cited.

SEO (Search Engine Optimization) gets your website seen through traditional blue links, while AEO (Answer Engine Optimization) gets your brand cited directly inside AI-generated summaries. Clean, accurate product feed data doesn't just improve Shopping campaign performance — it's also exactly what AI shopping assistants and comparison engines pull from when recommending products, so the same feed hygiene serves both channels.

01

SEO | What People See

Blue Links A list of ten ranked web page URLs on a search results page. • Organic Traffic Users physically click a link to read the full article on your site. • Keyword Focus Results match specific text queries typed into a search.

02

AEO | What People See

Direct Answers A synthesised paragraph or text block that answers the user's question immediately on the screen. • Zero-Click Results Users get the information they need without leaving the current page. • Brand Citations Your brand name or logo appears as the cited source or in a footnote in tools like Chat GPT, Perplexity, or Google AI Overviews.

Our Shopping Ads Services

Feed health first, campaign structure second

We fix what most agencies skip entirely: the product data your campaigns actually run on.

01

Product Feed Optimisation

Title & description optimisationGTIN, MPN & category accuracyImage & attribute quality review
02

Merchant Center Management

Disapproval & warning resolutionFeed rule configurationOngoing feed health monitoring
03

Campaign Segmentation

Structured by margin & performance tierPriority bidding by product valueBrand vs. generic campaign separation
04

Negative Keyword Management

Search term reviewIrrelevant query exclusionBudget protection
05

Competitive Monitoring

Price competitiveness reviewBenchmark reporting where availableCategory-level insight
06

Revenue-Focused Reporting

ROAS by product & categoryRevenue attributionMargin-aware performance analysis
Our Process

Four steps, feed before campaign

We fix what the campaign runs on before we touch what the campaign does.

01

Feed Audit

Review Merchant Center for disapprovals, warnings, and data quality gaps that are suppressing impressions.

DELIVERABLE: Feed health report

02

Feed Optimisation

Fix titles, descriptions, categories, and attributes to improve both approval rate and match quality.

03

Campaign Restructure

Segment campaigns by margin and performance tier so budget flows to your most profitable products.

04

Optimise on Revenue

Ongoing bid and budget management tied to ROAS and actual revenue, not just click volume.

Keyword & Search Insight — India

What Indian buyers actually search

The searches Indian buyers type into Google when looking for this service, related questions Google surfaces alongside them, and long-tail completions as people type.

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Pricing

Scoped work, fixed price — no flat packages

A small local site and a large multi-location platform have nothing in common. Every proposal is scoped and priced based on site size, technical complexity, competitive landscape, and growth timeline.

Request a Custom Proposal
  • Site size & technical complexity
  • Current indexation & Core Web Vitals baseline
  • Competitive landscape in India
  • Content & authority gaps
  • Growth timeline & internal team capacity
Why Not DIY, or a Freelancer?

What senior, fixed-price execution actually gets you

Capability
Mr.Ooi
Technical SEO depth
Senior-level
Fixed, scoped pricing
Standard
Log file & crawl budget analysis
Schema & structured data
Advanced
AI-search optimisation (AEO/GEO)
Senior specialist on every task
Always
What Clients Say

Results our Shopping Ads clients have seen

Full write-ups, budgets, and before/after numbers live on our case studies page — a few highlights below.

★★★★★

""We had 40% of our catalogue disapproved and didn't know it. Fixing the feed alone doubled our Shopping impressions.""

★★★★★

""Segmenting campaigns by margin instead of one blanket structure changed which products we were actually promoting.""

★★★★★

""First time we saw ROAS by product category instead of one blended number.""

FAQ

Common questions

Most commonly: Merchant Center disapprovals, missing required attributes like GTIN, or feed data that doesn't match your landing pages — a feed audit usually finds the specific cause quickly.

At minimum daily for pricing and availability; a full feed quality review is worth doing quarterly or after any major catalogue change.

Global Trade Item Number — a standardised product identifier Google increasingly requires for Shopping ads eligibility, particularly in competitive categories.

No — campaigns segmented by margin and performance let you bid more aggressively on your most profitable products instead of spreading budget evenly.

Yes, though feed quality matters even more at smaller scale, since there's less volume to average out data gaps.

Ready to fix the feed before
you fix the bids?

Whether you're launching Shopping for the first time or troubleshooting a campaign that's underperforming, we'll start where the actual problem usually lives.