Mr.Ooi is the remarketing partner Nigerian businesses call when their "remarketing strategy" is one audience list following everyone who's ever visited the site. Senior specialists. Fixed pricing. Segmented by actual intent and funnel stage.
Estimate Your Remarketing Recovery
A rough, directional estimate — not a quote — based on typical conversion recovery after intent-based remarketing segmentation.
SEO (Search Engine Optimization) gets your website seen through traditional blue links, while AEO (Answer Engine Optimization) gets your brand cited directly inside AI-generated summaries. Remarketing works best when it reinforces a consistent brand message a user has already encountered elsewhere — including in an AI-generated summary they may have read before ever visiting your site, which is one more reason brand and content consistency across channels matters.
Blue LinksA list of ten ranked web page URLs on a search results page. • Organic TrafficUsers physically click a link to read the full article on your site. • Keyword FocusResults match specific text queries typed into a search.
Direct AnswersA synthesised paragraph or text block that answers the user's question immediately on the screen. • Zero-Click ResultsUsers get the information they need without leaving the current page. • Brand CitationsYour brand name or logo appears as the cited source or in a footnote in tools like ChatGPT, Perplexity, or Google AI Overviews.
We match creative and offer to where each audience actually is in their decision.
Segmentation first — a blanket list wastes most of remarketing's actual value.
Review current remarketing lists and identify where a single blanket audience is losing precision.
DELIVERABLE: DELIVERABLE: Segmentation strategy
Create audience lists based on genuine behaviour signals — cart status, page depth, time on site.
Develop distinct messaging and offers for each segment based on where they actually are in their decision.
Monitor frequency, fatigue, and conversion recovery — refining segments and creative over time.
Tracking tags implemented and the first remarketing lists defined.
Audiences segmented by funnel stage and tier-specific creative built.
Campaigns go live across Display, YouTube, Gmail, and RLSA.
Frequency, creative, and bid adjustments reviewed every week.
Pricing
Request a Custom ProposalWhat Clients Say
"We were remarketing to people who'd already purchased for months. Excluding converters alone freed up meaningful budget."
"Segmenting cart abandoners from casual browsers and giving each different creative noticeably lifted our recovery rate."
"Dynamic remarketing showing the actual products people looked at converted far better than our old generic banner."
Remarketing specifically targets people who've already interacted with your site or app; display advertising can target entirely new audiences who've never encountered your brand.
It depends on your typical sales cycle — a 7-day window suits impulse purchases, while considered B2B purchases may warrant 30-90 day windows or longer.
Generally yes — showing the actual products someone viewed converts meaningfully better than generic remarketing creative for most eCommerce businesses.
Exclusion lists based on your conversion or purchase confirmation page — a basic setup step that's surprisingly often missed.
Yes — without frequency capping, remarketing can quickly become intrusive and damage brand perception rather than recovering the conversion.
Request a free remarketing audit — we'll show you exactly how much conversion value a single blanket list is leaving behind.