Mr.Ooi is the social media partner Nigerian businesses call when "posting consistently" hasn't translated into leads or sales. Senior specialists. Fixed pricing. Strategy tied to actual business objectives, not vanity engagement metrics.
Estimate Your Social Media Opportunity
A rough, directional estimate — not a quote — based on typical lead lift after strategy-led social media management.
SEO (Search Engine Optimization) gets your website seen through traditional blue links, while AEO (Answer Engine Optimization) gets your brand cited directly inside AI-generated summaries. Social platforms are also where a growing amount of product and service research happens before someone even opens Google — and increasingly, AI tools reference public social content and reviews when forming an answer about a brand, so consistency across channels compounds.
Blue LinksA list of ten ranked web page URLs on a search results page. • Organic TrafficUsers physically click a link to read the full article on your site. • Keyword FocusResults match specific text queries typed into a search.
Direct AnswersA synthesised paragraph or text block that answers the user's question immediately on the screen. • Zero-Click ResultsUsers get the information they need without leaving the current page. • Brand CitationsYour brand name or logo appears as the cited source or in a footnote in tools like ChatGPT, Perplexity, or Google AI Overviews.
Every platform, every post, tied back to what the account is actually meant to achieve.
A strategy-led sequence — not a content calendar built before anyone asked why.
Clarify what the account is actually meant to achieve and who it needs to reach to get there.
DELIVERABLE: DELIVERABLE: Platform strategy brief
Build content pillars and creative direction matched to the objective and platform-native behaviour.
Publish organic content and launch paid campaigns with genuine community management alongside.
Track business-outcome metrics and refine content, targeting, and creative based on what's actually working.
The searches Nigerian buyers type into Google when looking for this service, related questions Google surfaces alongside them, and long-tail completions as people type.
Current presence, competitors, and audience reviewed across each relevant platform.
Platform prioritization and the content-vs-paid roadmap, built around funnel stage.
Content creation, campaign setup, and tracking validated before anything goes live.
Community management, monthly reporting tied to outcomes, and continuous refinement.
Meta Business Suite · LinkedIn Campaign Manager · Meta Ads Manager · Social Scheduling Platforms · Google Analytics 4 · Looker Studio · Social Listening Tools
Pricing
Request a Custom ProposalWhat Clients Say
"We'd been posting consistently for a year with no clear objective. Once we defined one, everything else got easier to plan."
"Paid social finally tied to actual leads instead of just reach and impressions in the monthly report."
"Community management that actually engaged instead of just replying with a canned response."
Wherever your actual audience spends time and researches — this varies significantly by industry and audience, and being on every platform without strategy usually dilutes effort rather than helping.
Consistency matters more than raw frequency — a well-planned, less frequent cadence typically outperforms daily posting with no clear strategy behind it.
For most businesses, both — organic builds community and brand, while paid social reliably drives reach and conversions at a pace organic alone rarely matches.
Tie content and campaigns to actual business outcomes — leads, conversions, sales — rather than stopping at likes, followers, or engagement rate alone.
Yes, particularly LinkedIn for B2B lead generation and thought leadership — the platform and content strategy just need to match a B2B buying journey, not a consumer one.
Request a free social media audit — we'll show you exactly where your current approach lacks a clear objective.