Mr.Ooi is the video content partner Singapore businesses call when beautifully shot footage wasn't generating any measurable business outcome. Senior specialists. Fixed pricing. Strategy and distribution planned before a single frame is filmed.
Estimate Your Video Content Opportunity
A rough, directional estimate — not a quote — based on typical view and engagement improvements after strategy-led video production.
SEO (Search Engine Optimization) gets your website seen through traditional blue links, while AEO (Answer Engine Optimization) gets your brand cited directly inside AI-generated summaries. Video transcripts and structured descriptions are increasingly part of how AI systems understand and summarise video content — clear, accurate metadata isn't just an SEO afterthought anymore, it's part of the content itself.
Blue LinksA list of ten ranked web page URLs on a search results page. • Organic TrafficUsers physically click a link to read the full article on your site. • Keyword FocusResults match specific text queries typed into a search.
Direct AnswersA synthesised paragraph or text block that answers the user's question immediately on the screen. • Zero-Click ResultsUsers get the information they need without leaving the current page. • Brand CitationsYour brand name or logo appears as the cited source or in a footnote in tools like ChatGPT, Perplexity, or Google AI Overviews.
Every video planned around a specific objective, audience, and distribution channel before production starts.
Objective and distribution planned first — production is the execution, not the strategy.
Clarify what the video needs to achieve and where it will actually be distributed before writing a script.
DELIVERABLE: DELIVERABLE: Video content brief
Develop scripts and storyboards matched to the objective and platform, not improvised on the day.
Film and edit matched to the specific format requirements of the destination platform.
Publish according to the distribution plan and track performance against the original objective.
Pricing
Request a Custom ProposalWhat Clients Say
"We had beautifully shot videos with almost no views. Nobody had planned a distribution strategy before filming."
"Optimising our YouTube titles and descriptions properly doubled our organic video traffic within weeks."
"One long-form video repurposed into eight short clips generated more total reach than the original post alone."
It varies significantly by scope, format, and production complexity — a short social clip and a long-form YouTube series have very different requirements; we scope based on your specific objective.
Related but distinct — YouTube SEO focuses on titles, descriptions, tags, and watch-time signals specific to YouTube's algorithm, alongside general search visibility.
Often yes — a well-planned long-form video can be cut into multiple short-form pieces for social, extending its value well beyond the original publish.
Views and watch time indicate reach and engagement, but tying video to actual business outcomes — leads, conversions, brand awareness lift — requires deliberate tracking from the start.
Yes — paid video ad creative has different format, length, and hook requirements from organic content, and we plan for that distinction upfront.
Request a free video content audit — we'll show you exactly where strategy and distribution gaps are limiting your current video's reach.