Mr.Ooi is the Facebook Ads partner Singapore businesses call when engagement looked great but the sales pipeline didn't move. Senior specialists. Fixed pricing. Campaigns structured around the conversion event that actually matters to your business.
We build campaigns around your actual funnel stage — awareness, lead generation, catalog sales, or conversions — with Meta Pixel and Conversions API tracking configured so the algorithm optimizes toward outcomes that matter.
Estimate Your Facebook Ads Efficiency
A rough, directional estimate — not a quote — based on typical efficiency gains after fixing tracking and campaign objectives.
SEO (Search Engine Optimization) gets your website seen through traditional blue links, while AEO (Answer Engine Optimization) gets your brand cited directly inside AI-generated summaries. Facebook remains a major research surface even when a purchase eventually happens on Google — the same brand-consistent, factually clear messaging that performs well here also reinforces what an AI system might later summarise about your brand when someone searches for it directly.
Blue LinksA list of ten ranked web page URLs on a search results page. • Organic TrafficUsers physically click a link to read the full article on your site. • Keyword FocusResults match specific text queries typed into a search.
Direct AnswersA synthesised paragraph or text block that answers the user's question immediately on the screen. • Zero-Click ResultsUsers get the information they need without leaving the current page. • Brand CitationsYour brand name or logo appears as the cited source or in a footnote in tools like ChatGPT, Perplexity, or Google AI Overviews.
We build campaigns around your real conversion event, not the metric that's easiest to improve.
Tracking and objective alignment first — everything else compounds from there.
Review Pixel and Conversions API implementation, fixing gaps before touching campaign structure.
DELIVERABLE: DELIVERABLE: Tracking health report
Align campaign objectives with actual business goals and build audience targeting around real customer signals.
Deploy with structured creative and audience testing to identify what genuinely performs.
Reallocate budget toward proven performers, retire what isn't converting.
Funnel review and campaign objective mapping.
Meta Pixel and Conversions API implementation validated before any spend.
Campaigns live with close review of early delivery and results.
Creative rotation, audience refinement, and budget adjustments.
Pricing
Request a Custom ProposalWhat Clients Say
"Our Pixel was tracking 'add to cart' as the primary event when we actually cared about completed purchases. Fixing that alone changed everything."
"Conversions API implementation recovered tracking we'd effectively lost since iOS14."
"Cost per actual lead dropped noticeably once budget stopped being split evenly across every ad set."
Apple's App Tracking Transparency reduced the data Facebook can access for tracking and targeting — the fix is proper Conversions API implementation alongside the Pixel, which most accounts still lack.
Reach campaigns optimise for how many people see your ad; conversion campaigns optimise Facebook's delivery algorithm around a specific action like a purchase or lead form submission.
Enough to generate roughly 50 conversion events per week per ad set, ideally — this gives Facebook's algorithm enough data to optimise delivery effectively.
Yes, particularly when built from a high-quality source audience like actual purchasers rather than all website visitors — source audience quality matters more than lookalike percentage.
When performance starts declining due to audience fatigue — typically every 2-4 weeks for smaller audiences, longer for larger ones.
Request a free Facebook Ads audit — we'll show you exactly what your campaigns are really optimising for right now.