Mr.Ooi is the GEO partner UK businesses call when they want more than a single AI citation — they want to be the trusted reference an AI system draws from across an entire category. Senior specialists. Fixed pricing. Depth over a single optimised page.
Estimate Your Category Authority Gap
A rough, directional estimate — not a quote — based on typical content-coverage patterns in a given category.
SEO (Search Engine Optimization) gets your website seen through traditional blue links, while AEO (Answer Engine Optimization) gets your brand cited directly inside AI-generated summaries. GEO takes that idea further than a single page can — it's about whether an AI system treats your brand as a genuine, ongoing authority across a whole topic area, not just the one query you happened to optimise for.
Blue LinksA list of ten ranked web page URLs on a search results page. • Organic TrafficUsers physically click a link to read the full article on your site. • Keyword FocusResults match specific text queries typed into a search.
Direct AnswersA synthesised paragraph or text block that answers the user's question immediately on the screen. • Zero-Click ResultsUsers get the information they need without leaving the current page. • Brand CitationsYour brand name or logo appears as the cited source or in a footnote in tools like ChatGPT, Perplexity, or Google AI Overviews.
The searches British buyers type into Google when looking for this service, related questions Google surfaces alongside them, and long-tail completions as people type.
We offer both because they solve different problems. AEO optimizes specific pages to be the cited source for a direct factual answer. GEO is broader — it's about how your brand as a whole gets understood, represented, and recommended across generative AI outputs, including comparisons and summaries where no single page is "the answer."
| Focus | AEO | GEO |
|---|---|---|
| Scope | Individual pages and direct answers | Brand-wide entity and content ecosystem |
| Goal | Get cited as the source | Get included and represented accurately |
| Content type | Definitions, FAQs, how-tos | Comparisons, reviews, category content, brand mentions |
| Success looks like | A direct citation in an answer | Accurate inclusion in recommendations and summaries |
We build the comprehensive coverage generative AI systems weigh when forming an answer.
A longer-horizon build sequence — depth compounds, it doesn't happen overnight.
Identify the full range of related queries and subtopics a generative AI system would draw from in your category.
DELIVERABLE: DELIVERABLE: Topic coverage map
Develop genuinely comprehensive content across that topic map — depth over a single optimised page.
Structure clear, consistent entity relationships between your brand and the topics you cover.
Monitor cross-platform mentions and expand coverage into adjacent topics as authority builds.
Prompt testing across major engines to baseline current representation.
Entity consistency review and comparison & category content build-out.
Review sites, directories, and industry publications strengthened and aligned.
Recurring prompt testing tracks inclusion, sentiment, and accuracy over time.
Pricing
Request a Custom ProposalGEO builds on top of solid technical SEO and works alongside AEO — most brands benefit from running both.
| Traditional SEO | GEO |
|---|---|
| Optimizes for ranking position | Optimizes for accurate inclusion in AI-generated recommendations |
| Success measured by clicks and rankings | Success measured by representation and sentiment across engines |
| Page-level optimization | Brand and entity-level optimization |
| Competes on the search results page | Competes to be part of the synthesized recommendation |
What Clients Say
"We went from being cited once for a lucky FAQ answer to being the reference AI tools pull from across our whole category."
"Mapping the actual topic gaps first, before writing anything, was different from every content agency we'd used before."
"It took months, exactly as they said it would — but the depth we built is now compounding on its own."
GEO is the practice of building comprehensive topical authority and content depth so generative AI systems treat your brand as a trusted, ongoing reference across an entire category — not just for a single query.
Related but distinct — AEO focuses on structuring individual content to be extracted and cited for a specific answer; GEO focuses on the broader authority and topic coverage that makes a brand trusted across many related queries.
Longer than a single AEO fix — genuine topical authority compounds over months of consistent, comprehensive content, similar in timeline to building traditional SEO domain authority.
No — it builds on it. GEO succeeds through genuinely valuable, comprehensive content; it's a lens on strategy and structure, not a replacement for doing the content work itself.
Yes, particularly in specific, well-defined niches — comprehensive depth in a focused category can outweigh broad but shallow coverage from a larger competitor.
Request a free GEO assessment — we'll map your current topical coverage and where the biggest category-wide gaps sit.