Mr.Ooi is the Google Ads partner UK businesses call when a previous agency burned budget on broad match and vague reporting. Senior specialists. Fixed pricing. Campaigns built around actual conversion tracking, not just clicks.
Estimate Your Ad Spend Efficiency
A rough, directional estimate — not a quote — based on typical efficiency gains after fixing tracking and account structure.
SEO (Search Engine Optimization) gets your website seen through traditional blue links, while AEO (Answer Engine Optimization) gets your brand cited directly inside AI-generated summaries. Paid search sits alongside the same shift — Google increasingly blends ad placements with AI-generated answers, so campaign landing pages built with the same clarity that helps AI systems extract information also tend to convert better for the humans who do click through.
Blue LinksA list of ten ranked web page URLs on a search results page. • Organic TrafficUsers physically click a link to read the full article on your site. • Keyword FocusResults match specific text queries typed into a search.
Direct AnswersA synthesised paragraph or text block that answers the user's question immediately on the screen. • Zero-Click ResultsUsers get the information they need without leaving the current page. • Brand CitationsYour brand name or logo appears as the cited source or in a footnote in tools like ChatGPT, Perplexity, or Google AI Overviews.
Every campaign is built around measurable business objectives rather than clicks alone.
We don't scale spend until we know what a conversion is actually worth.
A measurement-first sequence — not campaigns launched on guesswork.
Review current account structure and fix conversion tracking before touching bids or budgets.
DELIVERABLE: DELIVERABLE: Tracking audit + fix list
Rebuild campaign and ad group structure around real search intent and margin, not legacy habits.
Launch with proper testing infrastructure — ad copy, audiences, and bidding strategies validated, not assumed.
Weekly optimisation based on conversion data, not just click-through rate or impressions.
Increase budget on what's proven to convert profitably — never before.
The searches British buyers type into Google when looking for this service, related questions Google surfaces alongside them, and long-tail completions as people type.
Pricing
Request a Custom ProposalWhat Clients Say
"We'd been running ads for two years with broken conversion tracking. Nobody had ever checked."
"Cost per lead dropped by nearly half once they rebuilt our account structure around actual search intent."
"First agency that showed us cost-per-lead instead of just click-through rate in every report."
It depends on your market, competition, and average order value — we typically recommend starting with a budget that generates enough data for meaningful optimisation within 4-6 weeks, then scaling based on proven ROI.
Most commonly: broken or missing conversion tracking, broad-match keywords burning budget on irrelevant clicks, or a disconnect between ad messaging and landing page content.
Search campaigns can generate clicks immediately, but meaningful optimisation data typically takes 2-4 weeks to accumulate — and Google's own learning phase for Performance Max campaigns needs time to stabilise.
Yes — with the asset group and product feed groundwork Performance Max actually needs, rather than launching it as a black box and hoping.
Often, yes — most underperformance traces back to tracking gaps or structural issues that are fixable without starting from zero.
Request a free Google Ads audit — we'll show you exactly where budget is being wasted and what's actually converting.