Technical SEO / the United Kingdom

Technical SEO built by architects, not account managers

Mr.Ooi is the technical SEO partner British companies call when the last agency delivered a PDF audit and nothing else. Senior specialists. Fixed pricing. A fix-first approach — including whether AI crawlers can even reach your content.

Live SEO Dashboard
Crawl Rate0 /min
Pages Indexed0
LCP Mobile0 s
Issues Fixed0
Live
15+ Years in Digital Marketing & Web PerformanceFixed Price — No Open-Ended Retainer Lock-InSenior Only — No Junior Handoff, EverUS & Global — Multi-Location & Enterprise Ready
15+ YRS In technical SEO & web performance
FIXED PRICE No open-ended retainer lock-in
SENIOR ONLY No junior handoff, ever
US & GLOBAL Multi-location & enterprise ready

Estimate Your Recovery Potential

What could fixing your technical issues actually be worth?

A rough, directional estimate — not a quote — based on typical traffic recovery after resolving technical SEO issues.

8,000 visits
+5,200
Est. Additional Monthly Traffic
13,200
Est. Total Monthly Traffic
65%
Growth Over Never Audited
~104
Est. Additional Monthly Leads (2% CVR)
Directional estimate only, based on typical traffic recovery patterns after resolving crawl, indexation, and Core Web Vitals issues. Actual results depend on issue severity and competitiveness. Request an audit for numbers specific to your site.
Understanding the Shift

SEO gets you seen. AEO gets you cited.

SEO (Search Engine Optimization) gets your website seen through traditional blue links, while AEO (Answer Engine Optimization) gets your brand cited directly inside AI-generated summaries. A technically broken site doesn't just rank poorly — it may be invisible to AI crawlers entirely, since a blocked robots.txt rule or a JavaScript-only render can quietly shut out GPTBot and ClaudeBot the same way it shuts out Googlebot.

01

SEO | What People See

Blue LinksA list of ten ranked web page URLs on a search results page. • Organic TrafficUsers physically click a link to read the full article on your site. • Keyword FocusResults match specific text queries typed into a search.

02

AEO | What People See

Direct AnswersA synthesised paragraph or text block that answers the user's question immediately on the screen. • Zero-Click ResultsUsers get the information they need without leaving the current page. • Brand CitationsYour brand name or logo appears as the cited source or in a footnote in tools like ChatGPT, Perplexity, or Google AI Overviews.

Our Technical SEO Services

Every layer between your content and how search sees it

We don't touch content strategy until the technical foundation underneath it can actually support rankings.

01

Crawl & Indexation Audits

Full site crawl analysisIndexation status reviewRedirect & canonical audits
02

Core Web Vitals

LCP, CLS & INP optimisationImage & asset optimisationRender-blocking resource fixes
03

Structured Data

Schema.org implementationRich snippet eligibilityValidation against Google standards
04

Site Architecture

URL structure & hierarchyXML sitemap optimisationRobots.txt configuration
05

Duplicate Content Resolution

Canonical tag strategyParameter handlingContent consolidation
06

AI-Crawler Readiness

GPTBot, ClaudeBot & PerplexityBot access verificationllms.txt assessmentJavaScript rendering checks
Our Process

Four steps, code-level detail

A structured, measurable sequence — not a content calendar dressed up as strategy.

01

Crawl & Diagnose

Full-site crawl to identify indexation issues, broken links, duplicate content, and structural problems.

DELIVERABLE: DELIVERABLE: Crawl report + prioritised issue list

02

Prioritise

Rank issues by traffic and revenue impact — the highest-leverage fixes come first, not just the most severe-looking ones.

03

Fix

Implement corrections across crawl configuration, Core Web Vitals, schema, and AI-crawler access.

04

Verify

Confirm fixes with real crawl data and Search Console — not just a clean-looking report.

Campaign Timeline

What to expect, month by month

Month 1

Audit & mapping

Technical audit, crawl analysis, intent mapping.

Month 2

Technical fixes

Technical fixes, schema, indexation cleanup.

Month 3

On-page optimization

On-page optimization, internal linking.

Months 4–6

Authority building

Authority building, early ranking movement.

Months 6–12

Compounding growth

Compounding growth, new topic clusters.

Why Not DIY, or a Freelancer?

What senior, fixed-price execution actually gets you

Capability
Mr.Ooi
Technical SEO depth
Senior-level
Fixed, scoped pricing
Standard
Log file & crawl budget analysis
Schema & structured data
Advanced
AI-search optimisation (AEO/GEO)
Senior specialist on every task
Always
Pricing

Scoped work, fixed price — no flat packages

Pricing

Request a Custom Proposal
  • Site size & technical complexity
  • Current indexation & Core Web Vitals baseline
  • Competitive landscape in the United Kingdom
  • Content & authority gaps
  • Growth timeline & internal team capacity
What Clients Say

Results our technical SEO clients have seen

What Clients Say

★★★★★

"They found our robots.txt was blocking half our product pages from Googlebot. Nobody had caught that in three years."

★★★★★

"Search Console had shown 'Poor' Core Web Vitals for over a year. Two weeks after the fix it flipped to 'Good'."

★★★★★

"First audit that actually looked at our log files instead of just running a generic crawler tool."

FAQ

Common questions

Crawl and indexation analysis, Core Web Vitals, structured data review, redirect and canonical audits, duplicate content checks, mobile optimisation, and AI-crawler access verification.

Google Search Console's URL Inspection tool shows exactly how Googlebot sees a given page — a proper crawl audit checks this systematically across the whole site, not page by page.

Google's metrics for real-world page experience: LCP (load speed), CLS (visual stability), and INP (interactivity) — a confirmed ranking factor and a genuine driver of user experience.

Yes — a page that's still rendering or shifting layout when a crawler visits can be mis-parsed, whether that crawler belongs to Google or an AI system.

At minimum quarterly for an active site, and immediately after any major platform, theme, or content migration — technical issues compound quietly if left unchecked.

Find what's blocking your visibility

Request a free technical SEO audit — we'll show you exactly what's holding your site back, including whether AI crawlers can even see it.