Mr.Ooi is the Instagram Ads partner UK businesses call when beautiful creative wasn't translating into sales. Senior specialists. Fixed pricing. Campaigns built around genuine performance data, not just what looks good in the feed.
We build Instagram campaigns around feed, Stories, and Reels placements with creative direction specific to each format, targeting the visually-engaged audiences that make Instagram strong for brand and DTC categories.
Estimate Your Instagram Ads Opportunity
A rough, directional estimate — not a quote — based on typical efficiency gains after fixing tracking and placement strategy.
SEO (Search Engine Optimization) gets your website seen through traditional blue links, while AEO (Answer Engine Optimization) gets your brand cited directly inside AI-generated summaries. Instagram is often part of a buyer's research trail even when the eventual purchase happens elsewhere — consistent, factually accurate product and brand information here reduces the odds of a mismatch with what an AI-generated summary elsewhere says about you.
Blue LinksA list of ten ranked web page URLs on a search results page. • Organic TrafficUsers physically click a link to read the full article on your site. • Keyword FocusResults match specific text queries typed into a search.
Direct AnswersA synthesised paragraph or text block that answers the user's question immediately on the screen. • Zero-Click ResultsUsers get the information they need without leaving the current page. • Brand CitationsYour brand name or logo appears as the cited source or in a footnote in tools like ChatGPT, Perplexity, or Google AI Overviews.
Beautiful creative matters — but it needs to be paired with tracking, targeting, and testing to actually convert.
Tracking and testing alongside the creative, not instead of it.
Review Pixel and Conversions API implementation, fixing gaps before scaling any campaign.
DELIVERABLE: DELIVERABLE: Tracking health report
Test Feed, Stories, and Reels independently, and build audience targeting around real customer signals.
Deploy multiple creative variations and let performance data — not internal preference — decide what scales.
Reallocate budget toward proven placements and creative, retire what looks good but doesn't convert.
Brand and audience review to determine the right placement mix.
Format-native creative, pixel, and product catalog configured before launch.
Campaigns go live with placement-level monitoring from day one.
Weekly creative refresh and placement-level bid adjustments, ongoing.
Pricing
Request a Custom ProposalWhat Clients Say
"Our creative always got great engagement but conversions lagged. Testing conversion-focused creative separately from our organic content changed that."
"Reels placement alone brought our cost per result down noticeably once we built creative actually native to the format."
"Product tagging done properly removed so much friction from our Instagram Shopping funnel."
They share the same ad infrastructure through Meta, so it's less either/or and more about testing which placements perform for your specific audience and offer.
Often worth testing — Reels placement typically has lower cost and growing reach, though creative needs to be genuinely native to the format rather than a repurposed static ad.
Significant — it removes friction from the discovery-to-purchase path, letting users buy directly from a tagged post or story without leaving the app.
Usually a mismatch between what earns engagement and what drives action — the fix is testing conversion-focused creative and messaging, not just what performs well organically.
You can, but placement-specific creative sizing and messaging typically outperforms a single generic ad running everywhere identically.
Request a free Instagram Ads audit — we'll show you exactly where tracking and testing gaps are costing you conversions.