Performance Max / United States

A Performance Max agency that gives Google's AI the right data to work with

Grow your business with AI-powered Google Performance Max campaigns managed by experienced PPC specialists. We build, optimize, and scale campaigns that maximize conversions, improve ROAS, and reduce wasted ad spend. eCommerce, SaaS, healthcare, or multi-location — we combine strategic planning, advanced audience targeting, and creative asset optimization to reach high-intent customers across Google's entire advertising ecosystem.

  • Strategy & planning — objectives, audience, budget
  • Campaign setup — asset groups, signals, search themes
  • Creative asset development — headlines, images, video
  • Conversion tracking & analytics — GA4, enhanced conversions
  • Ongoing optimization — weekly asset testing & refinement
  • Transparent reporting tied to ROAS and leads
Live Audit Dashboard
Googlebot Crawl Rate0 /min
Pages Indexed0
LCP · Mobile0.0s
Issues Fixed0
Live
Performance Max SpecialistsData-Driven OptimizationTransparent ReportingAI-Powered Campaign Strategies
0Years of digital marketing experience
0Campaigns optimized
Multi-industry expertise
Weekly ongoing optimization
Our Performance Max Services

Six disciplines, one AI-fed campaign

01

Strategy & Planning

FoundationBusiness discovery & competitor researchAudience & keyword intent analysisConversion planning & budget recsCampaign architecture
02

Campaign Setup

BuildAsset group creationAudience signal developmentSearch theme optimizationMerchant Center integration
03

Creative Asset Development

CreativeHeadlines, descriptions, CTAsImages, logos, videosProduct imagery & promo messagingSeasonal creatives
04

Audience Signal Strategy

TargetingFirst-party data & Customer MatchHigh-value converters & custom segmentsIn-market & affinity audiences
05

Conversion Tracking & Analytics

MeasurementGA4 & Google Tag ManagerEnhanced conversionsCall & form tracking, revenue attribution
06

Ongoing Optimization

CadenceAsset performance analysisSearch theme refinementFeed improvements & landing page recs
Why Choose a Performance Max Agency

Automation still needs strategic setup

Successful results depend on strategic setup, high-quality creative assets, accurate conversion tracking, and ongoing optimization. Working with an experienced agency helps you avoid common mistakes:

01

Entire Ad Ecosystem

Appear wherever potential customers engage with Google properties.

02

Maximize ROAS

Automated bidding and conversion value optimization focus budget on likely converters.

03

More Qualified Leads

Advanced targeting and machine learning identify higher purchase-intent users.

04

Intelligent Automation

Automates bidding, placements, and audience expansion under strategic oversight.

05

Campaign Efficiency

Centralized management across Google channels with consistent messaging.

06

Grows With Your Business

Adapts using additional audience data, assets, and conversion insights.

Industries We Serve

Who benefits from Performance Max

eCommerce

Online sales, ROAS, customer acquisition.

Healthcare

Appointment bookings, patient inquiries.

Legal Services

Qualified consultations, lead generation.

SaaS

Product demos, free trials, subscriptions.

Real Estate

Property inquiries, buyer and seller leads.

Financial Services

Consultation bookings.

The Performance Max strategy developed by Mr Ooi helped us improve lead quality while making our advertising budget work more efficiently.

Performance Max client — United States
Signs You Need an Agency

Sound familiar?

Rising costs

  • Rising costs without increased revenue

Low conversions

  • Low conversion rates

Weak Shopping

  • Underperforming Shopping campaigns

Bad tracking

  • Inaccurate conversion tracking

Low ROAS

  • Low ROAS, high CPA

Thin reporting

  • Limited reporting insights
Our Campaign Management Process

Seven steps, from discovery to monthly growth reviews

01 Of 7 Steps
01

Business Discovery

Business goals, KPIs, customer personas, geographic targeting, and historical performance.

Goals & KPIsPersonasGeo targetingDeliverable: discovery report & budget recs
01
DiscoverBusiness Discovery
02
AuditAccount Audit
03
StrategizeStrategy Development
04
BuildCampaign Setup
05
LearnLearning Phase
06
OptimizeContinuous Optimization
07
ReviewGrowth Reviews
Scroll
Typical Campaign Timeline

From discovery to a stabilized, optimized campaign

2–3 days

Discovery

Business goals, KPIs, personas, and budget recs.

2–5 days

Account Audit

Campaign structure, asset quality, and ROAS/CPA trends.

3–5 days

Strategy Development

Objectives, budget distribution, and audience strategy.

3–7 days

Campaign Build

Asset groups, creative, signals, and search themes.

1–2 days

QA

Tracking validation and final quality checks.

Day 10–20

Launch

Campaign goes live.

2–6 weeks

Learning Phase

Impression growth, CTR, and conversion volume stabilize.

Weekly / Every 30 days

Optimization / Reporting

Weekly optimization and monthly growth reviews.

Their reporting is transparent, and the optimization process is proactive. We always know what changes are being made and why.

Performance Max client — United States
Technology Stack

Built on proven tooling

Google AdsGoogle Analytics 4Google Tag ManagerGoogle Merchant CenterGoogle Looker Studio
Google Search ConsoleGoogle Ads EditorCall Tracking SoftwareHeatmap & Session RecordingLanding Page Testing Platforms
Pricing Options

Flexible engagement models by complexity and spend

Scoped engagement models, from one-off audit to enterprise management

Every engagement is scoped to your spend, complexity, and goals — from a one-off Performance Max audit to full multi-location campaign management.

  • Transparent reporting with actionable insights
  • Strategic recommendations based on campaign data
  • Continuous optimization aligned with your business goals
  • Dedicated support throughout your campaign lifecycle
PlanInvestmentBest For
Performance Max AuditCustomBusinesses seeking expert recommendations
Campaign SetupCustomNew advertisers
Campaign ManagementCustomOngoing optimization
ConsultingCustomIn-house marketing teams
Enterprise PPC ManagementCustomLarge organizations
Multi-Location CampaignsCustomFranchise and regional businesses
Results

Drag to compare before & after

After
AI Automation
Full automation
Cross-Channel Reach
All Google channels
Smart Bidding
Built-in
Shopping Integration
Included
Video Inventory
Included
Discover, Gmail & Maps
Before
AI Automation
Other types
Cross-Channel Reach
Single channel
Smart Bidding
Optional
Shopping Integration
Shopping only
Video Inventory
Limited
Discover, Gmail & Maps
BeforeDrag to compareAfter

Not sure if Performance Max is right for your account?

Request a free Performance Max audit and get a clear read on campaign structure, tracking, and where AI automation can actually move results.

Request Free Audit
Case Studies

Client success stories

The AI-Powered Difference
Our campaigns became more profitable after implementing their audience strategy and conversion tracking recommendations.
— US Performance Max client
0Years of digital marketing experience
0Campaigns optimized
Multi-industry expertise
Before: under-optimized Performance Max
  • Incorrect campaign objectives
  • Poor audience signals
  • Weak asset groups
  • Missing conversion tracking
  • Low-quality product feeds
  • Budget inefficiencies
After: Mr Ooi
  • Strategic setup before automation
  • High-quality creative assets
  • Accurate conversion tracking
  • Ongoing optimization aligned with business goals
  • Transparent reporting with actionable insights
eCommerce Brand

Low ROAS, rising costs

Challenge: low ROAS and increasing advertising costs. Rebuilt Performance Max campaigns, improved the Merchant Center feed, and enhanced audience signals.

MetricBeforeAfter (Ongoing)
Performance Max campaignsUnderperformingRebuilt & optimized
Merchant Center feedWeakImproved
Audience signalsBroadEnhanced
OutcomeLow ROAS, rising costsIncreased online sales, higher conversion value
“Our campaigns became more profitable after implementing their audience strategy and conversion tracking recommendations.”
Healthcare Organization

Limited appointment bookings

Challenge: low volume of qualified appointment requests. Location-based targeting, better conversion tracking, and optimized landing pages.

MetricBeforeAfter (Ongoing)
TargetingBroadLocation-based
Conversion trackingLimitedImproved
Landing pagesUnoptimizedOptimized
OutcomeLow qualified bookingsIncreased qualified inquiries, better cost efficiency
“The Performance Max strategy developed by Mr Ooi helped us improve lead quality while making our advertising budget work more efficiently.”
Before You Hire

A quick checklist before you hire

Who it's for

  • Wants to scale online sales
  • Needs more qualified leads
  • Operates an eCommerce store

Readiness

  • Has existing conversion tracking
  • Manages multiple locations
  • Wants cross-channel advertising from one campaign

What to check

  • Is conversion tracking accurate and complete?
  • Are audience signals and asset groups strong?
  • Is reporting transparent and tied to ROAS?
Myths

PMax myths that cost you money

Myth

"Performance Max runs itself once you turn it on."

Results depend on strategic setup, high-quality creative assets, accurate conversion tracking, and ongoing optimization.

Myth

"Performance Max is only for eCommerce."

It can be effective for lead generation when conversion tracking, audience signals, landing pages, and creative assets are properly configured.

Myth

"More budget always means more results."

Budget inefficiencies and poor audience signals can waste spend — setup and tracking quality come first.

Myth

"You should never touch a campaign in the learning phase."

We monitor impression growth, CTR, and conversion volume while avoiding unnecessary changes that reset Google's learning.

Myth

"Performance Max replaces Search and Shopping."

Performance Max integrates Shopping, Search, Display, YouTube, Discover, Gmail, and Maps through a single campaign — but strategic setup decides whether it performs.

FAQ

Common questions

Most campaigns begin collecting meaningful performance data within two to six weeks. The exact timeline depends on budget, conversion volume, competition, and campaign quality.

Yes. Performance Max can be effective for lead generation when conversion tracking, audience signals, landing pages, and creative assets are properly configured.

Absolutely. When integrated with Google Merchant Center and an optimized product feed, Performance Max can help increase online sales and improve return on ad spend.

We review campaign performance regularly and make strategic optimizations based on performance data, ensuring changes support long-term growth rather than interrupting the learning phase.

Yes. You retain ownership of your Google Ads account and associated data.

Yes. We can audit, improve, and manage existing Performance Max campaigns or build new campaigns from scratch.

Campaign performance, conversion metrics, cost per acquisition, return on ad spend, budget utilization, and strategic recommendations.

Ready to let Google's AI work with
the right data?

Whether you're launching your first Performance Max campaign or improving an underperforming account, we'll tailor the strategy to your business goals.