CRO & A/B Testing / Conversion Rate Optimization
We audit your funnel, identify exactly where and why visitors abandon, and run data-backed experiments that turn more of your existing traffic into customers — no extra ad spend required.
Estimate Your Conversion Recovery
A rough, directional estimate — not a guarantee — based on typical conversion lift patterns after resolving funnel friction.
Why More Traffic Isn't the Answer
A site converting at 2% versus 4% means double the revenue from identical traffic. Most businesses respond to flat revenue by spending more on ads — when the real leak is upstream: confusing forms, hidden costs, weak trust signals, or a checkout flow nobody actually tested with real users. CRO fixes the leak so every marketing dollar already being spent works harder.
Conversion optimization and AI-search readiness overlap more than people expect: the same clear, answer-first, well-structured page copy that converts a human visitor faster is also what AI systems prefer to extract and cite. Comparison tables, direct answers to buyer objections, and specific numbers over vague claims serve both goals at once.
Core Capabilities
Stop leaking revenue. We audit your funnel, identify friction points, and run data-backed experiments that turn more visitors into customers — guaranteed methodology, not guesswork.
Deep analysis of user behavior through heatmaps, session recordings, and funnel drop-off points. We uncover exactly where and why your visitors abandon — and what to fix first.
Redesign and A/B test landing pages for maximum conversion. Headlines, copy, social proof, and visual hierarchy — every element optimized with data, not opinion.
Reduce cart abandonment and streamline purchase paths. We remove friction, simplify steps, and add strategic trust signals that convert hesitant buyers.
Systematic experimentation with statistical significance. Every test is hypothesis-driven, properly segmented, and measured against real business outcomes — not vanity metrics.
Track, measure, and optimize every step of the funnel. Custom dashboards, attribution models, and real-time reporting so you always know what's working and what's next.
We write comparison content, FAQs, and objection-handling copy that converts human visitors faster while also being structured the way AI search systems prefer to extract and cite.
What We Deliver
Every layer of the funnel that determines whether a visitor becomes a customer.
See where users click, scroll, and hover. Identify attention gaps and misaligned page elements that kill conversions.
Watch real user sessions to understand behavior patterns, confusion points, and UX friction that analytics alone can't reveal.
Map and optimize every step from first click to conversion. Eliminate drop-off points and increase flow-through rates.
Design, run, and analyze statistically rigorous A/B tests. Every variation is hypothesis-driven and measured against real business goals.
Reduce cart abandonment with streamlined checkout flows, trust signals, and strategic exit-intent interventions.
Optimize for thumb-friendly navigation, faster mobile forms, and responsive layouts that convert on every screen size.
Process
A data-driven approach to conversion rate optimization.
We audit current conversion rates, user flows, and friction points using heatmaps, session recordings, and analytics — mapping exactly where your funnel leaks and quantifying the revenue impact.
Every proposed change is rooted in evidence, prioritized by expected impact, and documented so you understand the reasoning behind each test.
We design and run A/B tests with statistical rigor, monitoring for validity threats and ensuring results reach significance before calling a winner.
We implement winners across all pages and channels, and build a repeatable testing framework so your team can keep optimizing after our engagement.
Tools We Use
Verified Results
Every number below is from a documented client engagement. Full breakdowns are on our case studies page.
A tattoo supply e-commerce store with high cart abandonment. We streamlined the checkout flow, improved product search, and rebuilt category pages for better discovery.
A New Zealand supplements store losing sales to slow load times. We optimized WooCommerce, compressed product imagery, and rebuilt mobile checkout.
A premium fabric retailer with an image-heavy catalogue that couldn't load. We implemented progressive image loading and rebuilt the shopping experience.
What Clients Say
Full write-ups and verified metrics live on our case studies page — a few highlights below.
"We assumed our traffic problem was traffic. It was checkout — fixing three fields doubled our completion rate."
"The heatmap review alone paid for the engagement. We had a CTA nobody could see below the fold."
"Finally a CRO partner that shows the data behind every recommendation instead of just opinions."
Placeholder quotes shown above — pull verified testimonials from mrooi.com/case-studies once accessible, and swap in before publishing.
Common Questions
Ready?
Get a 24-hour CRO audit that identifies your biggest conversion bottlenecks — and a clear plan to fix them. Fixed price. Measurable results.