Technical SEO Audit / Crawl, Speed, Schema & AI Search Readiness
A complete technical SEO audit uncovers the crawl errors, schema gaps, and Core Web Vitals bottlenecks holding your search visibility back. We go further than a standard audit: every engagement now includes an AI-crawler and AEO/GEO readiness review, checking whether ChatGPT, Perplexity, and Google AI Overviews can actually access, understand, and cite your content.
Estimate Your Recovery Potential
A rough, directional estimate — not a guarantee — based on typical traffic recovery patterns after resolving crawl, indexation, and Core Web Vitals issues.
Why Technical SEO Still Decides Everything Else
Great content and strong backlinks return nothing if Googlebot can't crawl your pages, your LCP sits at eight seconds, or your canonical tags contradict each other. A technical SEO audit is the infrastructure-level inspection that confirms search engines — and increasingly, AI crawlers like GPTBot, ClaudeBot, and PerplexityBot — can discover, render, index, and trust every page on your site.
Search visibility in 2026 isn't only about ranking blue links. It's shaped by AI Overviews, rich results, structured content, page experience, and crawl efficiency. A modern audit doesn't just ask "is this page indexable?" — it asks whether the page is worth crawling, safe to index, and easy for an AI system to summarize correctly.
Core Capabilities
Your website's technical foundation plays a critical role in search performance and AI search visibility. We conduct complete audits to identify crawl issues, schema errors, and performance bottlenecks, then resolve them with a structured, precision-driven approach.
We perform a complete crawl of your website to identify and prioritize every technical issue — errors, warnings, and optimization opportunities. Our crawl analysis uncovers orphaned pages, broken links, redirect chains, and crawl inefficiencies, ensuring search engines can efficiently discover, access, and index your most valuable content.
Our structured data audit evaluates the accuracy and effectiveness of your schema markup, uncovering implementation gaps, validation issues, and opportunities to enhance search presence. Beyond rich results, we assess whether your schema gives AI systems clean, unambiguous entity data to draw from — the same structured data that improves eligibility for AI Overviews and AI-generated summaries.
Our technical review examines site architecture, URL structure, and internal linking patterns to enhance search engine accessibility and content discoverability. By optimizing crawl paths and strengthening the flow of authority throughout the site, we help maximize the visibility and performance of your most important business pages.
Our page speed assessment evaluates the technical factors affecting performance at scale. By identifying render-blocking elements, asset optimization gaps, and server-side bottlenecks, we help improve Core Web Vitals — LCP, INP, and CLS — accelerate load times, and support stronger rankings across both traditional and AI-powered search.
We conduct a comprehensive review of your website's indexation framework — canonical tags, noindex directives, robots.txt configuration, and XML sitemaps. Our audit ensures search engines index your most valuable pages, prevents duplicate content issues, and consolidates ranking signals to strengthen overall search performance.
Traditional crawlers aren't the only bots that matter anymore. We check whether GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can actually access your content, whether your robots.txt is blocking them unintentionally, and whether an llms.txt file exists and is configured correctly. We also assess entity clarity, answer-ready content structure, and citation-worthiness — the factors that determine whether your brand gets surfaced and cited in AI Overviews, ChatGPT, and Perplexity answers.
Capabilities
A single hidden crawling bottleneck or script error can silently suppress rankings for months. Here's the full scope of what a comprehensive technical SEO audit from As Mr.Ooi covers.
Uncover every 404, 5xx, and redirect error impacting crawlability. Our analysis reveals the technical obstacles preventing Google from discovering, accessing, and indexing your content effectively.
Ensure your structured data meets Google's standards for enhanced search experiences. We audit, refine, and expand your schema implementation to maximize rich result eligibility.
Measure LCP, CLS, and INP across your website against 2026 field-data thresholds. We identify code-level issues and provide targeted fixes.
Uncover and eliminate redirect chains, loops, and unnecessary hops. We optimize redirect architecture to protect link equity and maximize crawl budget.
Evaluate internal linking to identify orphan pages and diluted link equity. Audits typically surface 40–60% of pages with zero inbound internal links.
Assess your mobile experience through Google's mobile-first indexing lens, verified against the Googlebot Smartphone user agent.
Verify whether GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can access your content, and whether robots.txt or CDN rules are silently blocking them.
Confirm your most important content is present in initial HTML or SSR output, not only after client-side hydration — critical for both bots and AI crawlers.
What a Modern Audit Actually Answers
| Old Question | 2026 Question |
|---|---|
| Is the page indexable? | Is this page worth the crawl, safe to index, and easy to summarize correctly? |
| Does it load fast? | Does it pass Core Web Vitals field-data thresholds on mobile, in production? |
| Is there schema on the page? | Does the schema give AI systems unambiguous entity data to cite? |
| Is robots.txt blocking bad pages? | Is robots.txt accidentally blocking GPTBot, ClaudeBot, or PerplexityBot? |
| How many pages are indexed? | What's the ratio of quality pages to total indexed pages? |
Process
A systematic approach to identifying and fixing technical SEO and AI-search visibility issues.
We run a comprehensive crawl of your entire site using enterprise-grade tools — Screaming Frog, Sitebulb, and custom scripts. Every URL, redirect, and resource is mapped to create a complete technical blueprint.
Our SEO engineers analyze crawl data, cross-reference Search Console and server logs, and identify every technical and AI-readiness issue hurting visibility. Each finding is prioritized by impact and effort.
We implement every fix — schema corrections, redirect consolidations, speed optimizations, canonical fixes, and llms.txt configuration. Each change is documented and verified before deployment.
After implementation, we monitor crawl stats, indexation rates, AI-crawler access logs, and ranking movements to confirm every fix delivers results. 30 days of post-fix monitoring and support included.
You receive a prioritized, developer-ready report — not a raw tool export — plus a live walkthrough of findings and what to fix first for maximum revenue impact.
Tools We Use
Pricing
Technical SEO audits typically run $500–$15,000 depending on site size and depth. We keep pricing simple and fixed, scoped to your site's actual URL count.
Verified Results
Every number below is from a documented client engagement. Full breakdowns are on our case studies page.
A 16-month technical SEO, programmatic content, and UX engagement — crawl architecture, schema, and site-wide technical fixes at scale.
A US-based digital products platform across 200+ countries. We rebuilt technical architecture and app store presence to scale organic acquisition.
Monthly subscription boxes for dogs — BarkBox, Super Chewer, BARK Air. Technical SEO, Shopify app audit, product canonicalization, and Core Web Vitals optimization at scale.
Additional relevant audits: Spaetec (B2B IT crawl budget optimization), RefMedLab (YMYL schema & E-E-A-T), Poket (RealEstate schema at scale), and Cuckoo (international hreflang & multi-region crawl).
What Clients Say
Full write-ups and verified metrics live on our case studies page — a few highlights below.
"We didn't realize how many of our highest-value pages were orphaned until this audit. Fixing internal linking alone moved the needle within weeks."
"The AI-crawler check was the part nobody else offered. Turns out our CDN was silently blocking GPTBot for months."
"24-hour delivery sounded like a stretch until we got the report. Prioritized, specific, and our developers actually understood what to build."
Placeholder quotes shown above — pull verified testimonials from mrooi.com/case-studies once accessible, and swap in before publishing.
Common Questions
Ready to Fix?
Get a comprehensive technical SEO audit in 24 hours. We find every issue, check AI-crawler access, prioritize by impact, and provide clear fixes.