Instagram rewards native-feeling content that fits the format it's shown in — a repurposed Facebook feed ad rarely performs as well in Stories or Reels as something built for that placement from the start.
We build Instagram campaigns around feed, Stories, and Reels placements with creative direction specific to each format, targeting the visually-engaged audiences that make Instagram strong for brand and DTC categories.
A rough, directional estimate — not a quote — based on typical Instagram Ads benchmarks. Adjust budget and placement focus to see how results shift.
Instagram is a visually-driven, discovery-oriented platform — people come to browse and be inspired, not necessarily to search for something specific. That changes what "good" creative looks like compared to Search or even Facebook feed ads.
Content that looks like an ad gets scrolled past. Content that looks native to the format — a Reel that feels like a Reel, a Story that feels like a Story — earns the attention that makes the targeting worth paying for.
Format-native creative outperforms resized assets on every Instagram placement.
Every engagement starts with placement strategy and tracking, then builds format-native creative around it.
Direct-to-consumer brands that need Instagram's discovery and shoppable placements to turn visual browsing into purchases.
Visual-first categories where creative quality directly determines engagement and conversion.
Browsable, appetizing creative that drives visits, bookings, and local discovery.
Inspiring, aspirational content that builds community and turns engaged viewers into customers.
Product-led storytelling that fits naturally into how Instagram users browse and shop.
Shoppable home and lifestyle products that perform best with native-feeling creative.
Understanding your brand and audience to determine the right placement mix.
Brand and audience review to determine the right placement mix.
Format-native creative, pixel, and product catalog configured before launch.
Campaigns go live with placement-level monitoring from day one.
Weekly creative refresh and placement-level bid adjustments, ongoing.
Pricing depends on monthly ad spend, number of placements and formats, creative production needs, and whether Shopping is included.
Request a Custom Quote| Factor | Why it drives your quote |
|---|---|
| Monthly ad spend | Management effort scales with the budgets being optimized. |
| Placements & formats | More placements mean more creative and more optimization. |
| Creative production needs | Format-native assets require production beyond campaign setup. |
| Shopping & catalog | Product catalog setup adds eCommerce configuration work. |
| Instagram Ads | Facebook Ads |
|---|---|
| Stronger for visual brand discovery | Stronger for direct-response lead gen |
| Younger, more visually-engaged audience | Broader, more diverse audience base |
| Feed, Stories, and Reels-focused | More format and placement variety overall |
| Typically higher engagement rate | Typically lower CPC |
Both run through the same Meta Ads Manager — most brands run Facebook Ads alongside Instagram rather than choosing one.
Full write-ups, budgets, and before/after numbers live on our case studies page — a few highlights below.
"Building Reels-specific creative instead of reusing our feed ads made an immediate difference in engagement."
Rohan Mehta — DTC BeautyMumbai, India"The shoppable tags shortened our path from discovery to purchase in a way generic ads never did."
Grace Kim — E-commerceToronto, Canada"Our Stories ads finally stopped looking like ads and started looking like content people actually watched."
Marcus Webb — Consumer LifestyleChicago, ILYou can, but format-native creative built specifically for Instagram placements — especially Stories and Reels — typically performs meaningfully better than resized or reused Facebook feed assets.
We provide creative strategy and direction for Reels content. Production can be handled by your team, a creator partnership, or coordinated through us depending on the engagement scope.
Instagram Shopping lets you tag products directly in posts, Stories, and ads so shoppers can purchase with fewer steps. It's recommended for any eCommerce brand advertising on Instagram.
It depends on your audience and goals. Instagram tends to perform better for visually-driven, younger-skewing, and lifestyle categories, while Facebook often works better for local and direct-response lead generation. Many brands run both.
Engagement metrics matter, but we weight reporting toward conversions, cost per result, and revenue impact using Meta Pixel and Conversions API tracking.
We can help identify and coordinate relevant creator partnerships as part of a broader social media strategy, alongside paid Instagram Ads.
Whether you're launching Instagram Ads for the first time or fixing creative that's getting scrolled past, we'll build a strategy native to each placement.