Your homepage has to serve everyone — new visitors, returning customers, job seekers, investors. A landing page doesn't. It exists for exactly one purpose: converting the specific traffic you're paying to send there. We design and build landing pages for paid campaigns, product launches, and lead generation — stripped of navigation, distractions, and competing calls to action.
A rough, directional estimate — not a quote — based on typical landing page conversion benchmarks. Adjust your monthly campaign traffic and current destination to see how conversions shift.
A homepage has to serve dozens of different visitor intents at once. A landing page has exactly one job — converting the specific audience your campaign is sending. That focus alone is usually the biggest lever for conversion rate. Sending paid traffic to a homepage means fighting your own navigation menu, unrelated content, and competing calls to action. A dedicated landing page removes every exit ramp except the one you actually want.
Removing distractions and competing CTAs typically improves conversion significantly over a homepage.
Copy that mirrors the exact ad or offer someone clicked reduces friction and builds trust.
Better on-page conversion means more results from the same ad spend.
Relevant, fast-loading landing pages improve Quality Score in Google Ads, lowering CPC.
Isolated pages make it easy to test headlines, offers, and layouts without touching the main site.
Simpler than a full site rebuild, so campaigns can go live quickly.
Every project starts with the single conversion goal — then everything else is built around it.
Campaign traffic needs a focused destination that matches the ad's promise — not a homepage with competing exits.
Product launches and offers deserve a page with one conversion path instead of a full storefront.
Demo signups and trial starts convert better on a page stripped down to a single call to action.
Registration pages focused on one action, with no menu to wander off into.
A dedicated launch page isolates the new offer and makes its performance easy to measure.
Pages built around a single lead form, tested and optimized for conversion rate.
Clarifying exactly who's landing on the page and what single action they should take.
Conversion goal, audience, and message match defined.
Layout built around a single conversion path.
Fast build, tracking setup, and quality assurance.
Go-live coordinated with campaign launch.
Technology we use: Webflow, Unbounce, WordPress, Google Tag Manager, Google Optimize Alternatives, and PageSpeed Insights.
Pricing depends on design complexity, number of page variants for A/B testing, and copywriting scope. Every project is scoped around your campaign before a single line of copy is written.
Request a Custom Quote| Factor | Why it drives your quote |
|---|---|
| Design complexity | Simpler single-page builds cost less than complex, interactive layouts. |
| Page variants | Each A/B testing variant adds copy, design, and QA scope. |
| Copywriting scope | Campaign-specific messaging is written from scratch, not reused. |
| Tracking & QA | Conversion setup is validated before launch, not patched after. |
| Homepage | Dedicated Landing Page |
|---|---|
| Serves multiple audiences and intents | Serves one audience, one intent |
| Full navigation creates exit points | No navigation, no distraction |
| Generic messaging | Message-matched to the specific campaign |
| Harder to test without affecting the whole site | Isolated, easy to A/B test |
Need a full site instead of a campaign page? See our Website Design & Development service.
Full write-ups, budgets, and before/after numbers live on our case studies page — a few highlights below.
"We were sending Google Ads traffic to our homepage for a year. Moving to a dedicated page changed our cost per lead almost immediately."
Aisha Khan — Paid MediaDubai, UAE"Our Quality Score improved once the landing page actually matched what the ad promised."
Priya Sharma — E-commerceBengaluru, India"Being able to A/B test the headline without touching our main website made testing so much easier."
Emily Carter — SaaSAustin, TXA landing page has no main navigation and a single conversion goal, designed to receive traffic from a specific campaign. A regular website page is part of broader site navigation serving multiple visitor intents.
Conversion copywriting is included as part of our landing page service, built to match your specific campaign and offer.
Yes. We can build page variants for testing headlines, offers, or layouts as part of the project scope.
Most landing page projects take 12–14 days from strategy to launch, faster than a full website build.
A relevant, fast-loading, message-matched landing page is one of the factors Google considers for Quality Score, and often improves it compared to sending traffic to an unrelated homepage.
Yes. We handle development, hosting recommendations, and tracking setup so the page is ready to receive traffic on launch.
Whether you're launching a new campaign or fixing conversion rates on existing traffic, we'll build a page focused entirely on the one action that matters.