Most underperforming Shopping campaigns aren't a bidding problem — they're a feed problem. Weak titles, missing attributes, and poor categorization quietly cap performance before optimization even starts.
A rough, directional estimate — not a quote — based on typical Shopping CPC and conversion benchmarks. Adjust budget and average order value to see how ROAS shifts.
Shopping ads don't use keywords the way Search campaigns do — Google matches shopper queries against your product feed data: titles, descriptions, categories, attributes, and images. A well-structured feed is the single biggest lever in Shopping performance, ahead of bids.
No bid strategy fixes a product that Google's algorithm can't properly categorize or match.
A structured feed moves performance more than bid changes — it's where optimization starts.
Most start with campaign structure and bidding, leaving feed data quality completely unaddressed.
| Generic Feed | Optimized Feed |
|---|---|
| "Blue Shoe" — generic title, missing size/color attributes | "Men's Navy Running Shoe — Size 10, Mesh" — descriptive title, full attribute set, GTIN included |
| Miscategorized under Google product taxonomy | Accurate Google product category mapping |
| Poor query matching before optimization | Matches real shopper intent after optimization |
Every engagement starts with the feed, then layers structure, bidding, and optimization on top.
Shopify, WooCommerce, Adobe Commerce (Magento), and BigCommerce stores with managed product feeds.
Multi-brand retailers, DTC brands, and marketplace sellers scaling product visibility across the USA.
Wholesale and B2B catalogs where feed structure and taxonomy discipline drive qualified leads.
Diagnosing feed quality, attribute completeness, disapprovals, and category mapping.
Merchant Center health check and feed quality diagnostics.
Feed optimization, campaign structure, and bidding strategy setup.
Campaign launch with close review of search terms and impression share.
Feed updates, negative keyword expansion, and bid adjustments based on ROAS data.
Pricing depends on monthly ad spend, number of SKUs, feed complexity, and whether ongoing feed management is included.
Request a Custom Quote| Factor | Why it drives your quote |
|---|---|
| Monthly ad spend | Higher spend needs more intensive bidding and budget management. |
| Catalog size (SKUs) | More products means more feed optimization and diagnostics work. |
| Feed complexity | Multi-source or custom feeds require deeper integration work. |
| Ongoing management | Feed upkeep, negatives, and reporting add to the retainer scope. |
Many of our clients run both — Standard Shopping for control and diagnostics, Performance Max for scaled reach once the feed is strong.
| Capability | Standard Shopping | Performance Max |
|---|---|---|
| Control | Full manual control over bids and campaign structure | Automated, less granular control |
| Search term visibility | Search terms visible for optimization | Limited search term visibility |
| Reach | Product-only, no cross-channel reach | Includes Display, YouTube, Search, Discover |
| Best for | Catalog-level troubleshooting | Scaling once feed is optimized |
Full write-ups, budgets, and before/after numbers live on our case studies page — a few highlights below.
"We didn't realize how much of our budget was being wasted on miscategorized products until the feed audit."
Arjun Nair — E-commerceKochi, India"Our best-selling products finally got the visibility they deserved once the campaign structure was rebuilt."
Priya Sharma — DTC FashionBengaluru, India"ROAS improved noticeably once the negative keyword work caught up with how customers actually search."
Liam O'Connor — Outdoor GearDublin, IrelandYes. Merchant Center setup, feed diagnostics, and disapproval resolution are core parts of our Shopping service.
Shopify, WooCommerce, Adobe Commerce (Magento), BigCommerce, and custom feeds via CSV, XML, or API.
Very. Feed quality determines which searches your products are eligible to match — a strong bid strategy can't overcome a poorly structured feed.
Many businesses benefit from both — Standard Shopping for visibility and control, Performance Max for scaled cross-channel reach once the feed is optimized.
Feed optimization, campaign segmentation by margin and performance, negative keyword management, and Smart Bidding strategies tuned to your target ROAS.
Yes. We manage feeds ranging from a handful of SKUs to large multi-thousand product catalogs.
Whether you're launching Shopping for the first time or troubleshooting a campaign that's underperforming, we'll start where the actual problem usually lives.