Display Ads / United States

Display advertising built to earn attention, not just impressions

The Google Display Network reaches over 90% of internet users across millions of sites, apps, and videos. Getting seen isn't the hard part — getting noticed, remembered, and clicked by the right audience is. We build Display campaigns around audience targeting, creative testing, and placement quality — not just impression volume — so your budget builds brand awareness that actually converts.

Live Display Performance
Impressions0
CTR0
CPC0
Conversions0
Live
15+ Years in Digital Marketing & Web PerformanceFixed Price — No Open-Ended Retainer Lock-InSenior Only — No Junior Handoff, EverUS & Global — Multi-Location & Enterprise Ready
15+ Years
Digital Marketing Experience
Fixed-Price
Scoped campaign engagements
Senior Only
No junior handoff
Nationwide
USA campaign management
Estimate Your Reach

What could your Display budget actually deliver?

A rough, directional estimate — not a quote — based on typical Display Network CPMs. Move the slider and pick a goal to see how the numbers shift.

$3,000 / month
1.07M
Est. Monthly Impressions
~750
Est. Monthly Clicks (0.07% CTR)
$2.80
Assumed CPM — Broad Awareness
$100
Approx. Daily Spend
Estimated Reach ScaleGrowing
Directional estimate only, using industry-typical Display Network benchmarks. Actual CPMs, CTR, and reach vary by industry, audience competitiveness, creative quality, and seasonality. Request a free audit for numbers specific to your account.
Why Display Advertising Still Matters

Display doesn't capture demand — it creates it

Search ads capture demand that already exists. Display ads create it — putting your brand in front of people while they read, watch, and browse, well before they've typed a search query.

01

Done well, it compounds

Builds the awareness that makes your Search and Performance Max campaigns cheaper and more effective later.

02

Done poorly, it's wallpaper

Nobody remembers it. The difference is targeting discipline, creative quality, and knowing which placements are actually worth your budget.

03

Targeting, not impressions

The right audiences, the right placements, and the right creative — that's how awareness turns into revenue.

What Is Google Display Advertising?

Visual ads across the web's largest ad network

The Google Display Network serves image, responsive, and rich media ads across millions of partner websites, apps, and Google properties like Gmail and YouTube. Professional Display management includes:

Audience research & segmentation

  • In-market, affinity, and custom intent audiences mapped to your funnel.

Responsive display ad creation

  • Headlines, images, and logos that adapt to any placement size.

Static & HTML5 banner design

  • Custom banners built for the placements that matter most.

Placement targeting & exclusions

  • Control over where your ads appear — and where they don't.

Remarketing list setup

  • Standard and dynamic lists to re-engage past visitors.

Contextual & topic targeting

  • Ads matched to the content and themes your audience reads.

Frequency capping & viewability

  • Limits over-exposure and optimizes for ads people actually see.

Conversion tracking & attribution

  • View-through and click-through conversions measured accurately.
Benefits of Professional Display Management

What disciplined targeting earns you

01

Build Brand Recognition

Reach audiences at scale before they're actively searching — so you're familiar when they are.

02

Lower-Cost Reach

Display CPMs are typically a fraction of Search CPCs, making it efficient for top-of-funnel visibility.

03

Remarketing That Converts

Re-engage past visitors and cart abandoners with tailored creative and offers.

04

Granular Targeting

Audience, contextual, topic, placement, and demographic targeting layered together.

05

Creative Optimization

Multiple headlines, images, and CTAs tested against each other automatically.

06

Supports Every Stage

From cold awareness through remarketing-driven conversion, in one connected strategy.

Our Display Ads Services

What's included in campaign management

01

Audience & Placement Research

ResearchIn-market audiencesAffinity & custom intentRemarketing listsFunnel mapping
02

Banner & Responsive Ad Design

CreativeMultiple sizesFormats that performStatic & HTML5 banners
03

Placement Exclusions

QualityLow-quality apps & sitesWasted spend preventionOngoing review
04

Remarketing Campaigns

RecoveryDynamic remarketingCart abandonersVisitor re-engagement
05

Conversion Tracking

MeasurementView-through conversionsClick-through conversionsAccurate attribution
06

Weekly Optimization

CadenceBid adjustmentsAudience refinementCreative rotation
Signs Your Display Campaigns Need Help

If this sounds familiar, an audit will find the cause

Impressions, no clicks

  • High impressions but almost no clicks.

Ads on the wrong sites

  • Ads showing on irrelevant apps or sites.

No remarketing in place

  • No remarketing strategy in place.

Stale creative

  • Same creative running for months unchanged.

Unreliable tracking

  • Conversion tracking missing or unreliable.

Budget with no funnel role

  • Budget spent without a clear funnel role.
Who We Work With

Best fit, and why

eCommerce brands

Display and dynamic remarketing that recovers carts and drives repeat purchase.

SaaS companies & B2B manufacturing

Top-of-funnel awareness that warms decision-makers before they search for you.

Healthcare providers

Compliant, trust-building awareness in regulated categories.

Multi-location businesses & franchises

Geo-aware Display and local remarketing that scales across every location.

Real estate

Visual brand and project awareness for long-consideration buyers.

Financial services

Regulated awareness and remarketing with strict compliance.

Our Display Campaign Process

Six steps, from audience mapping to weekly optimization

01 Of 6 Steps
01

Discovery & Funnel Mapping

Understanding where Display fits in your broader marketing funnel — awareness, remarketing, or both.

Funnel mappingAwarenessRemarketing
01
DiscoverFunnel Mapping
02
StrategyAudience & Placements
03
CreateCreative Development
04
Set UpTracking & Launch
05
MonitorPlacement Review
06
OptimizeOngoing Optimization
Scroll
Typical Campaign Timeline

From discovery to a stabilized, optimized campaign

Days 1–3

Discovery

Where Display fits your funnel — awareness, remarketing, or both.

Week 1–2

Creative & Setup

Responsive and static assets built in the sizes and formats the network actually serves most.

Week 2

Launch

Campaign goes live with conversion tracking validated before launch.

Weekly, ongoing

Optimization

Creative rotation, bid adjustments, and placement review based on performance data.

Technology We Use

The tools behind every campaign

01

Platforms & Tools

Google AdsGoogle Display NetworkGoogle Analytics 4Google Tag ManagerGoogle Web DesignerLooker StudioHeatmap ToolsCreative Testing Platforms
Pricing

Scoped to your budget and creative needs

No flat packages — every proposal is scoped to your account

Pricing depends on monthly media spend, number of audience segments, creative volume required, and whether remarketing is included.

Request a Custom Quote
  • Strategy & audience research
  • Creative design & testing
  • Conversion tracking setup
  • Weekly optimization
  • Monthly reporting
Display Ads vs. Search Ads

Two channels, one connected funnel

Most effective strategies use both — Display to build the audience, Search and Performance Max to capture it.

Display AdsSearch Ads
Builds awareness before intent existsCaptures existing intent
Visual, brand-driven creativeText-driven, keyword-triggered
Lower cost per impressionHigher cost per click
Strong for remarketingStrong for conversion capture
Broad reach across the webLimited to search results pages
Why Choose Mr Ooi?

Display done as a funnel strategy, not a set-and-forget banner run

01

15+ years of experience

Senior-level digital marketing experience across paid, owned, and earned channels.

02

Fixed-price, scoped engagements

Clear scope and pricing up front — no open-ended retainers.

03

Senior specialists, no junior handoff

The people you meet are the people doing the work.

04

Continuous optimization

Placement and creative review that never stops improving performance.

05

Transparent monthly reporting

Clear reporting on what was done — and what it delivered.

06

Integrated with your PPC strategy

Display wired into Search and Performance Max, not run in isolation.

FAQ

Common questions

Display campaigns run exclusively on the Google Display Network with full manual control over targeting and creative. Performance Max includes Display as one of several automated channels, with less granular control but broader reach.

Display works best for awareness and remarketing rather than direct response. It's most effective when paired with Search or Performance Max campaigns that capture the demand it creates.

We actively monitor and exclude poor-performing apps, sites, and placement categories on an ongoing basis, rather than relying solely on automated targeting.

We can design responsive and static display creative for you, or work with assets your team already has.

Yes. Remarketing list setup and dynamic remarketing (for eCommerce) are standard parts of our Display service.

View-through and click-through conversions, cost per thousand impressions (CPM), viewability rate, and downstream impact on Search and remarketing performance.

What Clients Say

Results our Display clients have seen

Full write-ups, budgets, and before/after numbers live on our case studies page — a few highlights below.

★★★★★

"Our Display campaigns finally had a purpose beyond impressions — the remarketing work alone paid for the whole engagement."

Rohan Mehta — E-commerceMumbai, India
★★★★★

"They cut our wasted spend on junk placements within the first two weeks and the creative testing kept improving from there."

Grace Kim — RetailToronto, Canada
★★★★★

"Reporting was clear enough that our whole team understood what Display was actually doing for the funnel, not just the numbers."

Aisha Khan — SaaSDubai, UAE

Ready to build awareness that
actually converts?

Whether you're starting Display from scratch or fixing a campaign that's burning budget on the wrong placements, we'll build a strategy around your funnel.