Performance Max / United States

A Performance Max agency that gives Google's AI the right data to work with

Grow your business with AI-powered Google Performance Max campaigns managed by experienced PPC specialists. We build, optimize, and scale campaigns that maximize conversions, improve ROAS, and reduce wasted ad spend.

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15+ Years in Digital Marketing & Web PerformanceFixed Price — No Open-Ended Retainer Lock-InSenior Only — No Junior Handoff, EverUS & Global — Multi-Location & Enterprise Ready
15+ Years
Digital Marketing Experience
100s
Campaigns Optimized
Multi-Industry
Expertise
Weekly
Ongoing Optimization
AI-Powered
Campaign Strategy
Estimate Your Performance Max Results

What could your budget actually convert?

A rough, directional estimate — not a quote — based on typical Performance Max benchmarks. Adjust budget and campaign goal to see how results shift.

$4,000 / month
114
Est. Monthly Conversions
$35
Assumed Cost Per Conversion — Lead Generation
$10,260
Est. Conversion Value
2.57×
Est. Return on Ad Spend
Directional estimate only, using industry-typical Performance Max benchmarks across channels. Actual CPA, conversion value, and ROAS vary by industry, creative quality, audience signals, and competition. Request a free audit for numbers specific to your account.
Service Guarantee

What every account gets, no matter the budget

01

Transparent reporting

Transparent reporting with actionable insights.

02

Strategic recommendations

Strategic recommendations based on campaign data.

03

Continuous optimization

Continuous optimization aligned with your business goals.

04

Dedicated support

Dedicated support throughout your campaign lifecycle.

What Is Performance Max?

One campaign, every Google channel

Performance Max is Google's AI-powered campaign type designed to drive more conversions and revenue by serving ads across every Google advertising channel through a single campaign — using machine learning, audience signals, bidding automation, and creative assets to determine where and when ads perform best.

01

Google Search

High-intent query matching across search results.

02

Google Shopping

Product listings and Merchant Center inventory.

03

YouTube

In-stream and Shorts placements.

04

Display Network

Banner placements across millions of sites.

05

Discover

Feed placements in the Google app and home feed.

06

Gmail

Promotions inside Gmail inboxes.

07

Google Maps

Local listings and Maps placements.

Why Choose a Performance Max Agency?

Automation still needs strategic setup

Successful results depend on strategic setup, high-quality creative assets, accurate conversion tracking, and ongoing optimization. Working with an experienced agency helps you avoid common mistakes:

Incorrect campaign objectives

  • Campaigns built around the wrong goals from day one.

Poor audience signals

  • Machine learning starved of the right audience direction.

Weak asset groups

  • Thin headlines, images, and video leave no room to optimize.

Missing conversion tracking

  • Budget spent without measuring what actually converts.

Budget inefficiencies

  • Spend spread too thin across untested campaigns.

Low-quality product feeds

  • Shopping inventory that Google can't serve well.

Irrelevant search themes

  • The AI optimizing toward queries that never convert.

Incomplete reporting

  • No clear view of ROAS, CPA, or revenue.
Benefits of Performance Max Management

What proper setup unlocks

01

Entire Ad Ecosystem

Appear wherever potential customers engage with Google properties.

02

Maximize ROAS

Automated bidding and conversion value optimization focus budget on likely converters.

03

More Qualified Leads

Advanced targeting and machine learning identify higher purchase-intent users.

04

Intelligent Automation

Automates bidding, placements, and audience expansion under strategic oversight.

05

Campaign Efficiency

Centralized management across Google channels with consistent messaging.

06

Grows With Your Business

Adapts using additional audience data, assets, and conversion insights.

Our Performance Max Services

Six disciplines, one AI-fed campaign

Every service is designed to feed Google's automation the strategy, assets, and data it needs to perform.

01

Strategy & Planning

FoundationBusiness discovery & competitor researchAudience & keyword intent analysisConversion planning & budget recsCampaign architecture
02

Campaign Setup

BuildAsset group creationAudience signal developmentSearch theme optimizationMerchant Center integration
03

Creative Asset Development

CreativeHeadlines, descriptions, CTAsImages, logos, videosProduct imagery & promo messagingSeasonal creatives
04

Audience Signal Strategy

TargetingFirst-party data & Customer MatchHigh-value converters & custom segmentsIn-market & affinity audiences
05

Conversion Tracking & Analytics

MeasurementGA4 & Google Tag ManagerEnhanced conversionsCall & form tracking, revenue attribution
06

Ongoing Optimization

CadenceAsset performance analysisSearch theme refinementFeed improvements & landing page recs
Industries We Serve

Industries where Performance Max already performs

Campaign goals are scoped to how each industry actually converts.

IndustryCommon Campaign Goals
eCommerceOnline sales, ROAS, customer acquisition
HealthcareAppointment bookings, patient inquiries
Legal ServicesQualified consultations, lead generation
Real EstateProperty inquiries, buyer and seller leads
SaaSProduct demos, free trials, subscriptions
ManufacturingB2B lead generation
EducationStudent enrollment
Home ServicesPhone calls, quote requests
Financial ServicesConsultation bookings
HospitalityReservations and direct bookings
Who Benefits from Performance Max

Best fit, and why

Who It's For

Best fit, and why

01

Scale online sales

Businesses that want to scale online sales with a single AI-fed campaign.

02

More qualified leads

Teams that need more qualified leads, not just more clicks.

03

Tracking in place

Advertisers that already have existing conversion tracking.

04

eCommerce stores

Brands that operate an eCommerce store with a product catalog.

05

Multi-location brands

Companies that manage multiple locations or franchise regions.

06

Cross-channel advertising

Marketers who want cross-channel advertising from one campaign.

Signs You Need an Agency

Sound familiar?

Rising costs, flat revenue

  • Rising costs without increased revenue.

Low conversion rates

  • Traffic arrives but pages and ads fail to convert.

Underperforming Shopping

  • Underperforming Shopping campaigns.

Inaccurate tracking

  • Inaccurate conversion tracking.

Low ROAS, high CPA

  • Profit gets eaten by acquisition cost.

Limited reporting insights

  • Monthly reports surface data, not direction.
Our Process

Seven steps, from discovery to monthly growth reviews

01 Of 7 Steps
01

Business Discovery

Business goals, KPIs, customer personas, geographic targeting, and historical performance.

Discovery reportStrategy roadmapBudget recs
01
DiscoverBusiness Discovery
02
AuditAccount Audit
03
PlanStrategy Development
04
BuildCampaign Setup
05
LearnLearning Phase
06
OptimizeContinuous Optimization
07
ReportMonthly Growth Reviews
Scroll
Typical Campaign Timeline

From discovery to a stabilized, optimized campaign

Discovery

2–3 days

Business goals, KPIs, and requirements gathering.

Account Audit

2–5 days

Campaign structure, tracking, and Merchant Center review.

Strategy Development

3–5 days

Objectives, budget distribution, and creative roadmap.

Campaign Build

3–7 days

Asset groups, audience signals, and search themes.

QA

1–2 days

Links, tracking, and creative validation before launch.

Launch

Day 10–20

Campaign goes live across Google's channels.

Learning Phase

2–6 weeks

Google optimizes — we monitor, we don't disrupt.

Optimization / Reporting

Weekly / Every 30 days

Asset testing, budget moves, and monthly growth reviews.

Technology Stack

The tools behind every campaign

01

Platforms & Tools

Google AdsGoogle Analytics 4Google Tag ManagerGoogle Merchant CenterGoogle Looker StudioGoogle Search ConsoleGoogle Ads EditorCall Tracking SoftwareHeatmap & Session RecordingLanding Page Testing Platforms
Pricing Options

Flexible engagement models, by complexity and spend

Pick the engagement that matches your account

Whether you need a single audit, a full campaign build, or ongoing management, every engagement is scoped to your account's complexity and monthly spend.

Request a Custom Proposal
  • Performance Max Audit
  • Campaign Setup
  • Campaign Management
  • Consulting
  • Enterprise PPC Management
  • Multi-Location Campaigns
ServiceBest For
Performance Max AuditBusinesses seeking expert recommendations
Campaign SetupNew advertisers
Campaign ManagementOngoing optimization
ConsultingIn-house marketing teams
Enterprise PPC ManagementLarge organizations
Multi-Location CampaignsFranchise and regional businesses
Performance Max vs. Other Campaign Types

Why Performance Max covers every channel

FeaturePerformance MaxSearch AdsShopping AdsDisplay Ads
AI AutomationYesLimitedLimitedLimited
Cross-Channel ReachYes
Smart BiddingYesYesYesYes
Shopping IntegrationYesYes
Video InventoryYesLimited
Discover InventoryYes
Gmail AdsYes
Maps PlacementYes
Client Success Stories

Results across eCommerce, healthcare, and SaaS

Full write-ups, budgets, and before/after numbers live on our case studies page — a few highlights below.

IndustryChallengeWhat We DidOutcome
eCommerce BrandLow ROAS and increasing advertising costs.Rebuilt Performance Max campaigns, improved Merchant Center feed, enhanced audience signals.Increased online sales and higher conversion value.
Healthcare OrganizationLow volume of qualified appointment requests.Location-based targeting, better conversion tracking, optimized landing pages.Increased qualified inquiries and better cost efficiency.
SaaS CompanyExpensive, low-quality leads.Enhanced audience strategy, improved creative messaging, better lead qualification.More demo requests and lower acquisition costs.
What Clients Say

What our Performance Max clients have seen

Want the full picture? Budgets, timelines, and before/after numbers for these results live on our case studies page — a few highlights below.

★★★★★

"The Performance Max strategy developed by Mr Ooi helped us improve lead quality while making our advertising budget work more efficiently."

Rohan Mehta — E-commerceMumbai, India
★★★★★

"Their reporting is transparent, and the optimization process is proactive. We always know what changes are being made and why."

Marcus Webb — HealthcareChicago, IL
★★★★★

"Our campaigns became more profitable after implementing their audience strategy and conversion tracking recommendations."

Daniel Park — SaaSSeoul, South Korea
Why Businesses Choose Mr Ooi

Reasons teams trust us with their budget

01

15+ years of experience

15+ years of digital marketing experience.

02

Data-driven decisions

Data-driven decision making.

03

Transparent reporting

Transparent reporting.

04

Dedicated specialists

Dedicated specialists.

05

Customized strategies

Customized strategies.

06

Conversion-focused approach

Conversion-focused approach — leads, sales, revenue, ROI, not just clicks.

FAQ

Common questions

Most campaigns begin collecting meaningful performance data within two to six weeks. The exact timeline depends on budget, conversion volume, competition, and campaign quality.

Yes. Performance Max can be effective for lead generation when conversion tracking, audience signals, landing pages, and creative assets are properly configured.

Absolutely. When integrated with Google Merchant Center and an optimized product feed, Performance Max can help increase online sales and improve return on ad spend.

We review campaign performance regularly and make strategic optimizations based on performance data, ensuring changes support long-term growth rather than interrupting the learning phase.

Yes. You retain ownership of your Google Ads account and associated data.

Yes. We can audit, improve, and manage existing Performance Max campaigns or build new campaigns from scratch.

Campaign performance, conversion metrics, cost per acquisition, return on ad spend, budget utilization, and strategic recommendations.

Case Studies

See the full picture

Want the full picture? Budgets, timelines, and before/after numbers for these results live on our case studies page.

See All Case Studies

Ready to let Google's AI work with
the right data?

Whether you're launching your first Performance Max campaign or improving an underperforming account, we'll tailor the strategy to your business goals.