Social Media Marketing / United States

Social media run like a channel with targets, not a content calendar

Posting consistently isn't a strategy — it's a habit. We build social media programs around what each platform actually does well: organic content for brand and community on some, paid targeting for pipeline on others. Strategy, platform-native content, community management, and paid social across Facebook, Instagram, and LinkedIn — coordinated around measurable business outcomes rather than vanity follower counts.

Live Social Media
Followers0
Engagement Rate0
Reach / Week0
Conversions0
Live
15+ Years in Digital Marketing & Web PerformanceFixed Price — No Open-Ended Retainer Lock-InSenior Only — No Junior Handoff, EverUS & Global — Multi-Location & Enterprise Ready
15+ Years
Digital Marketing Experience
Fixed-Price
Scoped engagements
Senior Only
No junior handoff
Nationwide
USA campaign management
Estimate Your Paid Social Reach

What could your budget deliver, and where?

A rough, directional estimate — not a quote — based on typical cost benchmarks by platform. Adjust budget and platform focus to see how reach and leads shift.

$3,000 / month
3,333
Est. Monthly Clicks
107
Est. Monthly Leads/Conversions
$28
Est. Cost Per Lead — Facebook
Platform CPC LevelLow
Directional estimate only, using industry-typical benchmarks by platform. Actual CPC, conversion rate, and cost per lead vary heavily by industry, targeting, creative, and competition. Request a free audit for numbers specific to your account.
Why Platform Strategy Matters

Facebook, Instagram, and LinkedIn aren't interchangeable

They have different audiences, formats, and buying intent. Treating them identically with the same repurposed content is the most common way social budgets get wasted. We build platform-specific strategies: organic community and brand content where that earns attention, and precisely targeted paid campaigns where the platform's targeting actually supports your funnel.

01

Platform-Specific Strategy

Each channel gets its own plan built around its audience, formats, and buying intent — never the same content everywhere.

02

Organic + Paid Balance

Organic content builds brand and community while paid targeting drives pipeline — each doing what it does best.

03

Measurable Business Impact

Reporting tied to leads, conversions, and revenue rather than vanity metrics like follower counts.

Platforms We Manage

Dedicated strategy for each channel

01

Facebook Ads

Broad-reach targetingCatalog & lead-gen campaignsLargest addressable audience in paid social
02

Instagram Ads

Visual-first storytellingFeed, Stories & ReelsStrong for brand, DTC & lifestyle
03

LinkedIn Ads

Job title, company & seniority targetingBuilt for B2B lead generationAccount-based marketing
Our Social Media Services

What's included in a social media engagement

01

Social Strategy & Audit

FoundationPlatform selectionCompetitor benchmarkingContent-vs-paid roadmap
02

Content Planning & Creation

ContentEditorial calendarsCreative directionPlatform-native formats
03

Community Management

CommunityTimely responses to comments & messagesProtects brand reputationBuilds trust
04

Paid Social Management

PaidCampaign strategyAudience targetingCreative testingBid optimization
05

Analytics & Reporting

MeasurementCross-platform reportingTied to leads and revenueNot vanity metrics
06

Influencer & Partnership Support

GrowthCreator opportunitiesPartnership coordination
Signs You Need Social Media Help

If this sounds familiar, an audit will find the gap

Posting with no impact

  • Posting consistently, but no measurable business impact.

Same content everywhere

  • Same content repurposed identically across every platform.

Unclear paid objectives

  • Paid social spend with no clear campaign objective.

Unattended community

  • No one monitoring comments, messages, or reviews.

Vanity growth

  • Follower growth with no corresponding lead or sales growth.

Unclear platform ROI

  • Unclear which platform is actually worth the budget.
Who We Work With

Businesses we serve, and what they need

B2B SaaS & Technology

LinkedIn-first lead generation and account-based targeting that supports long B2B sales cycles.

eCommerce & DTC Brands

Visual-first storytelling and Meta catalog campaigns that turn social reach into measurable sales.

Healthcare Providers

Compliant, trust-building content and community management that protects your reputation.

Professional Services

Thought leadership and targeted campaigns that position your firm as the obvious choice.

Multi-Location Businesses

Centralized strategy with localized content and ads for every market you serve.

Franchises & Consumer Brands

Brand-consistent social systems that individual locations can execute without drifting off-message.

Our Social Media Process

Six steps, from audit to ongoing optimization

01 Of 6 Steps
01

Social Audit & Strategy

Current presence, competitors, and audience reviewed across each relevant platform before anything is planned.

Audit reportPlatform presenceCompetitor benchmarking
01
AuditSocial Audit & Strategy
02
StrategyPlatform Prioritization
03
PlanContent & Campaign Planning
04
LaunchProduction & Launch
05
ManageCommunity Management
06
ReportReporting & Optimization
Scroll
Typical Engagement Timeline

From audit to ongoing monthly management

Week 1

Discovery & Audit

Current presence, competitors, and audience reviewed across each relevant platform.

Week 2

Strategy & Planning

Platform prioritization and the content-vs-paid roadmap, built around funnel stage.

Weeks 2–3

Production & Launch

Content creation, campaign setup, and tracking validated before anything goes live.

Monthly

Ongoing Management

Community management, monthly reporting tied to outcomes, and continuous refinement.

Technology We Use

Tools we run your channels on

Meta Business Suite · LinkedIn Campaign Manager · Meta Ads Manager · Social Scheduling Platforms · Google Analytics 4 · Looker Studio · Social Listening Tools

Pricing

Scoped to your platforms and ad spend

Scoped to your platforms and ad spend

Pricing depends on the number of platforms managed, content volume, whether paid social is included, and your monthly ad spend.

Request a Custom Proposal
  • Social strategy & audit
  • Content planning & creation
  • Community management
  • Paid social management
  • Monthly reporting
FactorWhy it drives your quote
Platforms managedEach channel needs its own strategy, content, and campaign setup.
Content volumeMore content and creative formats require more production.
Paid social includedCampaign management and creative testing add scope.
Monthly ad spendLarger budgets need more campaign structure and optimization work.
Choosing a Platform

The quick version

PlatformStrongest ForTypical Cost Level
FacebookBroad reach, lead gen, catalog salesLow–Moderate CPC
InstagramVisual brand storytelling, DTC, lifestyleModerate CPC
LinkedInB2B lead generation, account-based targetingHigh CPC

Most brands run a mix — see the platform-specific pages for Facebook, Instagram, and LinkedIn Ads.

What Clients Say

Results our social media clients have seen

Full write-ups, budgets, and before/after numbers live on our case studies page — a few highlights below.

★★★★★

"We finally stopped posting the same content everywhere and started seeing actual leads from social instead of just likes."

Aisha Khan — DTC & E-commerceDubai, UAE
★★★★★

"Having someone actually respond to comments and messages promptly changed how customers talked about us online."

Sofia Rossi — RetailMilan, Italy
★★★★★

"The reporting finally connected social spend to real pipeline instead of just engagement metrics nobody could act on."

Priya Sharma — B2B SaaSBengaluru, India
Why Choose Mr Ooi?

Platform-specific strategy, not the same content everywhere

Experience

  • 15+ years of digital marketing experience
  • Fixed-price, scoped engagements
  • Senior specialists — no junior handoff

Quality Scope

  • Platform-native content and campaign strategy
  • Objective-led paid campaigns across Facebook, Instagram & LinkedIn
  • Active community management with prompt responses

Accountability

  • Transparent monthly reporting tied to business outcomes
  • Social integrated with your broader marketing strategy
  • Cross-platform reporting tied to leads and revenue
FAQ

Common questions

It depends on your audience and goals. B2B businesses often see the strongest ROI from LinkedIn, while consumer and DTC brands typically perform better on Facebook and Instagram. We help identify the right mix during the audit.

Yes. We offer strategy, content creation, community management, and paid social campaign management, either together or as standalone services.

We track engagement and reach, but weight reporting toward leads, conversions, and revenue impact rather than vanity metrics like follower count alone.

We handle content planning and creation as part of the engagement, though we're happy to incorporate existing brand assets and guidelines.

Yes. We support multi-location and franchise businesses with centralized strategy and localized execution.

Paid social can generate data within days of launch. Organic growth and community-driven results typically build over 3–6 months of consistent execution.

Ready for social media with
actual targets?

Whether you need a full social strategy or want to know which platform actually deserves your budget, we'll show you exactly where the opportunity is.