How we use cookies
Cookies and similar technologies (tags, pixels, local storage) store small pieces of information on your device. We group them into four categories. Only strictly necessary cookies run without your choice; the others wait for your consent, which you can change at any time in Cookie Settings.
We use Google Consent Mode, so Google tags respect your choice: when you decline, Google Analytics and Google Ads do not set their cookies.
Cookies and tags on mrooi.com
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| mrooi_consent | Mr.Ooi | Remembers your cookie choices | 12 months | Strictly necessary |
| __cf_bm, cf_clearance | Cloudflare | Bot protection and security | Up to 30 minutes / 1 year | Strictly necessary |
| Turnstile | Cloudflare | Form spam protection | Session | Strictly necessary |
| _ga, ga<ID> | Google Analytics 4 | Counts visits and measures pages and campaigns | Up to 14 months | Analytics |
| _gcl_au, _gcl_aw | Google Ads | Measures ad clicks that lead to enquiries | 90 days | Advertising |
| _fbp, fr | Meta | Measures Facebook and Instagram ads and builds retargeting audiences | 90 days | Advertising |
| li_sugr, bcookie, lidc, UserMatchHistory | LinkedIn Insight Tag | Measures LinkedIn ads and builds retargeting audiences | Up to 1 year | Advertising |
| YSC, VISITOR_INFO1_LIVE | YouTube | Plays embedded videos | Session / 6 months | Functional |
Durations are those set by each provider and may change; check this table against the live site's tag audit each quarter.
Your choices
- Cookie Settings: accept, reject or choose by category at Cookie Settings, linked in every footer.
- Browser settings: you can block or delete cookies in your browser; some site features may not work.
- Global Privacy Control: if your browser sends this signal, we treat it as a rejection of advertising cookies.
- Platform controls: Google Ad Settings, Meta Ad Preferences and LinkedIn Advertising Preferences.